GDSN Publication

The process of sending globally standardized product data from a supplier to a recipient through the GDSN. 

What is GDSN Publication?

GDSN publication is the process of sending product data from a brand or supplier to a recipient (like a retailer) through the GDSN. This ensures that the recipient receives validated, standardized, and up-to-date product content. It’s a vital step in maintaining data integrity and delivering a consistent product experience across global markets.