Media Asset Management (MAM)

The storage and handling of rich media files, especially video and audio, used in marketing and product storytelling.  

What is Media Asset Management (MAM)?

Media Asset Management (MAM) focuses on the storage and handling of rich media files, especially video and audio, used in marketing and product storytelling. As part of a broader PXM strategy, MAM ensures that high-quality media is consistently delivered across all consumer touchpoints, enhancing the digital product experience. MAM can be considered a specialized subset of Digital Asset Management (DAM).