Product Content Optimization 

The refining of product data, such as titles, descriptions, images, and other attributes, to improve visibility, accuracy, and conversions. 

What is Product Content Optimization?

Product content optimization is the process of refining product data—titles, descriptions, images, and attributes—to improve visibility, accuracy, and conversion across digital channels. It’s a key tactic in PXM, helping brands meet retailer requirements, enhance SEO, drive better analytics, and deliver a superior shopping experience.