Syndication

The overarching process of sharing and synchronizing product content across a network of channels, retailers, and marketplaces. 

What is Syndication?

Syndication, in the context of digital commerce, is the overarching process of sharing and  synchronizing product content across a network of channels, retailers, and marketplaces. It’s the backbone of scalable PXM, enabling brands to deliver accurate, compelling product experiences at every customer touchpoint. Effective syndication reduces manual work, ensures compliance, and enhances the overall digital shelf performance.