Blount Fine Foods: Crafting a Recipe for Content Excellence

Blount Fine Foods, a leading provider of premium soups and other refrigerated products, recently started their journey with Syndigo to ensure they had the same high-quality content as they did for their food products. Their fridge overflowed with mouthwatering offerings – soups, mac’n’cheese, and other homestyle comfort foods that time-crunched households crave. But how could they ensure their online presence matches the flavor-packed reality, leaving taste buds tingling and shopping carts overflowing?

“We want to make sure that we’re ahead of other brands, and we’re best in class in regard to content.” said Sasha Albuerme, Brand Manager at Blount Fine Foods.

The Challenge: A Dash of Complexity

As the Brand Manager at Blount Fine Foods, Sasha’s day-to-day routine is filled with optimizing marketing copy, setting up sponsored search and organic search, leaving in-store campaigns simmering on the back burner. With limited resources and support, it was challenging to orchestrate the flow of all their content and campaigns. Sasha and the team understood that maintaining consistency and quality across diverse retailer channels was crucial.

“I was not able to keep tracking inconsistencies on different sites, there were so many, and it was very hard to pinpoint by manual checking.” said Sasha about maintaining content consistency and quality across sites manually.

In addition, Sasha and the team, were in the dark about how their content was performing on retailer sites. Although retailer content scorecards are helpful, Sasha’s team needed real-time insights, not just quarterly check-ins.

Navigating retailer portals can be like decoding an ancient cookbook. Sasha’s daily routine includes figuring out these digital mazes, and finding essential elements – product descriptions, images, and details – was a day-to-day challenge.

I’ve been in retailer portals where it’s been very complicated, outdated and all these various steps on how to update imagery and product info.

Enter Syndigo: The Content Secret Sauce

Content Health Report

Syndigo’s Content Health Report allows Sasha and the team to assess the performance of Blount Fine Foods’ online content. This report intelligently identifies potentially outdated or inaccurate information, highlighting areas that need attention. By monitoring content health, Sasha ensures consistent and high-quality information across platforms, resulting in healthier content scores and an improved digital presence.

I look at scoring whenever I receive the reporting directly from Syndigo. We have automated reporting set up and I share content health updates during our biweekly sales and marketing meeting. I also use content health scoring to highlight areas where I need help. For example, if my content health score towards a specific retailer review is down, I can share that scorecard with the appropriate team to action what they must do on their end.

Sasha Albuerme

Brand Manager

Having the report available for me to either speak to the sales team or to use it to escalate any issues that need to be addressed is super helpful for me.

Streamlined Simplicity with a User-Friendly Flavor

The product index became Sasha’s magic wand, she can easily tweak the titles, descriptions, and imagery, with no more portal puzzles – just smooth content updates.

And with Syndigo’s Compare with Live real-time monitoring, Sasha and the team stay confident that the updates they make are being reflected on retailer sites by comparing the data side-by-side.

The team is also happy with Syndigo’s intuitive and easy-to-navigate platform, ensuring the right information reaches each platform seamlessly is no longer a dream!

“With Syndigo, it’s very easy. I can easily go in, make updates for the specific retailer and just publish it out.” said Sasha.

CSM Support

When things get spicy, Syndigo’s Customer Success Managers swoop in. From implementation to troubleshooting, Sasha and the team can rest assured that Syndigo’s CSMs will be there to solve their problems.

Sasha and the team have been using Content Health Report and the other Syndigo products for more than two years now. They have a healthier content score to build a better online presence and stronger retailer relationships. At the same time, they have all the essential product info at their fingertips, just like a well-stocked spice rack ready for disposal.

We have four retailers today that we are leveraging Content Health Report for, and they do appreciate that we have a focus on our content health. When I showed the team our scoring from previous versus today, we are seeing a jump to 96%.

Sasha Albuerme

Brand Manager

Looking Ahead: A Flavorful Future

Sasha and the team eagerly anticipate the annual conference hosted by Syndigo—a chance to deepen their partnership. But what truly ignites Sasha’s curiosity? The upcoming AI capabilities that Syndigo is integrating into its platform. She envisions sizzling product content, infused with cutting-edge technology.