SUCCESS STORY

Krusteaz Professional Stirs It Up with Syndigo Syndication

In today’s fast-paced digital marketplace, foodservice brands are competing for their share of a booming $1 trillion industry. To stay competitive, they need to embrace game-changing product experience solution strategies and find future-proof ways to keep up with their expanding e-commerce needs.

With these goals in mind, Krusteaz Professional, the 93-year-old iconic baking brand, partnered with Syndigo to bring enhanced brand-created content to operators to help them improve digital shopping experiences in the foodservice industry.

The Syndigo Syndication-Krusteaz Professional partnership was formed to streamline e-commerce product catalog updates for faster distribution, which is crucial for maintaining an agile online presence. Together, they are also actively exploring pathways to deliver brand-created content seamlessly to partners, which not only promises efficiency but also aims to unite stakeholders across manufacturers, distributors, and operators.

They are confident that Syndigo’s deep expertise in the foodservice industry will lead to impressive results.

A Winning Product Content Distribution Strategy

Managing product catalogs and distributing this product information data to meet distributor and supplier requirements is a complex operation that needs to be executed quickly and accurately to get products into the hands of operators. Krusteaz Professional wanted a more efficient and faster way to manage this intricate process.

Using Syndigo’s content syndication, with over 2,000 global retailers, distributors, and marketplaces, they have direct access to the largest network of recipients available to get to market faster in the correct format to all recipients, eliminating manual rework and ensuring that every recipient gets exactly what they need, when they need it.

As the #1 baking mix brand in foodservice, Krusteaz Professional is connecting to Syndigo’s global expertise, expanding beyond GDSN. Over the years, they have become a strategic business partner in our data management space. Our teams are constantly working to position manufacturers, distributors, and operators for short- and long-term success in the growing foodservice digital commerce journey.

Steve Woodside

Director of Marketing and Sales Operations

Tapping Into Foodservice Industry Expertise

At the heart of their strategic advantage is Syndigo’s understanding of the foodservice industry’s distinctive needs, with expertise that includes government compliance, enhancing traceability, and verifying product ingredient transparency. This deep industry knowledge helps Krusteaz Professional streamline their operations and accelerate digital transformation initiatives.

One of the key enablers is a close connection to a highly specialized foodservice team within Syndigo that understands the complexities, nuances, and unique challenges facing our industry. This team helps our division ensure we are working efficiently, expanding quickly, and aligned closely to meet and lead in the digital commerce space.

Steve Woodside

Director of Marketing and Sales Operations

Digital Commerce Expansion Drives Foodservice Leadership

Krusteaz Professional is a leader in providing brand-created content for digital commerce environments within the foodservice industry, setting standards for other businesses in this sector. Syndigo’s expertise in data management, content syndication, and product experience management (PXM) serves as a foundation for their digital commerce success.

I’ve had the pleasure of working with Syndigo for our data management needs, and I must say, they’ve been pivotal in improving our digital commerce strategy. Their understanding of the foodservice industry’s unique challenges is unparalleled. Thanks to their specialized team, we’ve been able to align our operations efficiently and expand swiftly in the digital space. Highly recommended!

Steve Woodside

Director of Marketing and Sales Operations

Want a faster, easier, and more accurate way to keep partners updated on your latest product content? Contact Syndigo today  to discover how our innovative platform and supportive team can help.