- English
- Français
- German
- Polski
- English
- Français
- German
- Polski
The Connector of Product Experience
Product Experience Management (PXM) requires several components, including the syndication of product content from brands to retailer recipients. And as brands and retailers both know, the accuracy and consistency of product content can make or break a customer’s decision. For Syndigo, ensuring that data is not only correct, but also optimized for its use case and delivered in a timely way across every channel is critical to driving conversions, reducing returns, and maintaining trust. Without a proven framework for e-commerce product content syndication, product information becomes fragmented, outdated, or inconsistent — ultimately affecting the shopper experience and your sales revenue.
In this Guide, we’ll explore how a unified e-commerce product content syndication platform can remove this friction. Beginning with mastering the data to distributing it across a global network of partners, you need to get the right content to the right place at the right time, with complete control.
The most effective syndication platforms are built to combine centralized management, seamless integration across products and data recipients, and scalable automation. These essential features set leading product experience platforms apart, highlighting how integrated syndication empowers brands to streamline operations, accelerate time to market, and maximize product visibility across a rapidly evolving global retail landscape. They include:
A centralized content management system acts as a definitive source of product truth. No more manual updates in multiple applications, importing/exporting with siloed systems, or reviewing error-prone spreadsheets. Product data can be managed, validated, and optimized in one place, so your team can work smarter, not harder. Every update made can be instantly aligned across your syndication ecosystem, streamlining processes and reducing the time to market.
A global syndication network should provide connections to thousands of recipients—retailers, distributors, and marketplaces—with built-in compliance rules that meet each partner’s unique content requirements. Whether you’re launching a product or refreshing existing listings, your data is automatically transformed and delivered in the correct format to all recipients, eliminating manual rework and ensuring that every recipient gets exactly what they need, when they need it.
As your business grows, your syndication network should grow with you. Look for a syndication partner that is committed to regional and global expansion by constantly adding new retailer connections, maintaining updated compliance rules, and integrating with the platforms where your customers are already shopping. With real-time insights into content performance and delivery status, you can continuously optimize your syndication strategy and stay ahead of shifting consumer and retailer demands.
If you work with multiple data recipients globally, you already know how critical it is to have access to the Global Data Syndication Network (GDSN) to ensure full GS1 and retailer compliance. Look for a syndication solution with an extensive network that includes connections to more than 800 GDSN data recipients, in addition to other syndication connections, to reach key retailers and distributors with ease. Also look for a solution partner that invests in tools and upgrades. For example, Syndigo’s configurable views and dynamic sell sheets further streamline your go-to-market strategy, making it easier to scale with speed and precision.
It’s important to be able to go beyond basic product details and imagery by enabling enhanced content that captures attention and drives significant shopper engagement. From rich media assets like videos and 360-degree imagery, to data-rich comparison charts and interactive modules, using enhanced content tools are proven to boost conversions, reduce bounce rates, and give shoppers the confidence they need to make a purchase.
As part of the research journey to find the best product syndication platform that meets your needs, it’s important to ask vendors these questions, whether you are new to syndication or if you’re looking to switch:
Syndigo makes product content syndication simple, scalable, and powerful to use across all of your e-commerce platforms, with the features you need to accurately share your product information with over 2,000 global retailers, distributors, and marketplaces. An established industry provider, 8 of the top 10 global retailers and 14 of the top 15 U.S. retailers—including Amazon and Walmart—run on Syndigo, for the best customer product experience possible.
To make the most of your syndication needs, check out Syndigo’s Product Experience Cloud for Brands, a PXM solution that integrates syndication holistically across all your product data management. It is purpose-built to give brands a smarter, more unified approach to managing product content.
Connect with our syndication team to learn how our platform simplifies and ensures the accuracy of your global product content delivery in real time at scale.
