PX–What? Let’s Break It Down

Heard of PXM but not exactly sure what it is (or why it matters)? You’re not alone.

Let’s face it—between acronyms like PIM, DAM, MDM, and now PXM, it’s easy to feel like you missed the memo. That’s where Helen Grimster comes in.

Join us for a live crash course on Product Experience Management (PXM)—what it is, why it matters, and how it can seriously level up your product content game.

What You’ll Learn:

• What PXM actually means (no jargon, promise)
• Why PXM goes beyond traditional product data management
• How PXM impacts shopper trust, conversions, and brand loyalty
• What your business can do today to start creating better product experiences

Got Questions? Good.

After a quick breakdown of the basics, we’ll open the floor for live Q&A. Ask Helen anything—from practical implementation tips to strategy-level questions.

Who Should Attend:

• Brands and retailers looking to improve digital shelf performance
• Curious marketers, eCommerce pros, and product managers
• Teams using PIM but wanting to take it further
• Anyone tired of confusing product pages and inconsistent data