Rich Media

Rich media refers to interactive and multimedia content that enhances user engagement and experience. Sometimes referred to as Enhanced Content. 

What is Rich Media?

Rich media includes the interactive and multimedia elements of a product listing, including videos, 360° rotating images, stylized product imagery, interactive displays that highlight product benefits, and animations that can help demonstrate product benefits. Rich media is the content that engages shoppers on retailer Product Detail Pages (PDPs), and is essential for PXM, to provide a more engaging and informative shopping experience. Syndigo’s content capabilities enable rich media solutions that boost user engagement and increase conversions on e-commerce sites.