From Dough to Data:
How Fillo Factory Modernized Their Product Content with Syndigo

Fillo Factory, a specialty manufacturer out of Northvale, NJ, is best known for its filo dough, puff pastry, appetizers, hors d’oeuvres, organic, and gluten-free products. Serving both retail and foodservice markets, the company has been crafting high-quality specialty foods for decades. But as the speed of digital transformation increased, Fillo Factory faced a critical challenge: product data that wasn’t keeping pace with distributor and consumer expectations.

The Challenge: Upgrade and Upskill without Disruption

Although Fillo was a Syndigo customer for some time, the company had not fully leveraged the value of the Syndigo platform. As a result, their product data was not meeting the expectations of many of their distributors and consumers. The information was inconsistent across different websites, and important details and images were not up to date—or worse, missing. Distributor scorecards showed that Fillo Factory’s content accuracy was as low as 56%. This made it hard for chefs, catering directors, and retail buyers to find and trust the product details they needed.

The company needed to enhance its capabilities and train its staff to make better use of Syndigo’s capabilities. And it had to be done without disrupting current business processes.

The Turning Point: Partnership with Syndigo

Fillo recognized the need to embrace the full value of the Syndigo platform when VP of Sales Michael Mech stepped in as the liaison, supported by Syndigo’s account team.

Together they:

• Conducted targeted one-on-one training sessions.
• Identified and fixed distributor gaps quickly.
• Moved from a “basic” setup to more advanced solutions, including branding and enhanced content.

In less than 15 days, a critical situation with a major distributor was fully resolved, restoring confidence and resetting the partnership on a path to growth.

The Results: Distributor Trust, Faster Publishing, and Sales Growth

The measurable outcomes speak volumes:

Scorecards rebuilt: Accuracy rose from 56% – 97%, strengthening distributor relationships.

Faster time to market: Product changes or spec updates now flow through Syndigo in 24-48 hours, instead of days or weeks.

Sales lift: Cleaner data and optimized content translated into real sales, including incremental case sales that wouldn’t have happened before.

Consumer impact: Chefs, catering managers, and buyers can now easily search for attributes like gluten-free, organic, or appetizer-sized portions, ensuring the right products appear at the right time. Retail shoppers browsing online also benefit from consistent, accurate product detail pages with imagery and serving ideas.

Michael summed it up:
“If your data isn’t right, you’re not going to go anywhere. Syndigo makes it easy to publish correctly — and when you do, it’s magic.”

How SYaaS Transformed Fillo Factory’s Distribution Strategy

Fillo Factory’s adoption of Syndigo SYaaS has delivered measurable improvements across their business operations. By leveraging Syndigo’s platform, the team achieved:

• Improved reporting data to their distribution partners, ensuring accurate and timely information flow.
• Greater clarity and alignment in product data, reducing confusion and streamlining collaboration.
• Rapid identification and correction of errors and missing data, minimizing disruptions and maintaining trust.
• Increased sales through distribution channels, driven by better data integrity and visibility.

Getting the Support They Need

When a major distribution partner required urgent updates, Syndigo’s team stepped in. Spencer Wilson, their dedicated contact, worked diligently—late into Friday night and through the weekend—to resolve critical data issues. This level of commitment reinforced Fillo Factory’s confidence in Syndigo as a true partner, not just a service provider.

Unlocking New Opportunities in Online and Retail Markets

Historically, Fillo Factory relied on Syndigo for food service products. In 2026, they plan to expand into retail, leveraging Syndigo’s capabilities to support this transition. With more opportunities for online sales than ever before, Syndigo’s solutions will play a pivotal role in enabling Fillo Factory’s eCommerce growth and omnichannel strategy.

Going Beyond Foodservice and Expanding into Retail

With processes cleaned up and confidence in the system, Fillo Factory is preparing its next big milestone: expanding retail products through Syndigo’s network in 2026.

With 70-80 retail SKUs ready for syndication, they see Syndigo not as a back-office tool, but as a growth engine and “cyber salesperson.”

Syndigo isn’t just a tool. It’s how we’ll grow into retail and beyond. If your data is clean, your marketing is right, and your attributes are optimized, you’re going to have sales, without a question.

Michael Mech

VP of Sales, Fillo Factory

Looking Ahead

The partnership with Syndigo has shifted Fillo Factory from reactive fixes to a proactive growth strategy. With optimized imagery, enhanced content, and consistent product data, the company is now set up to:

• Scale specialty products across more distributors and retailers.
• Launch new items to market faster with confidence.
• Deliver better experiences for both distribution partners and end consumers.

Behind that success is a strong collaboration with Syndigo’s account team — specifically called out as “paramount” in guiding the turnaround.

For Fillo Factory, the future looks bright: retail expansion, trusted data, and a modern content strategy powering the next chapter of growth.