Amazon A+ Content

Amazon A+ Content is a premium content format that enhances product listings on Amazon Product Detail Pages (PDPs) with rich visuals and brand storytelling. 

What is Amazon A+ Content? 

Amazon A+ Content (formerly known as Amazon Enhanced Brand Content) allows brands to upgrade their Amazon PDPs with modules like comparison charts, image carousels, and detailed product descriptions. This content usually appears ‘below the fold’ and is designed to improve engagement, reduce returns, and increase conversion rates. 

Syndigo enables brands to create, manage, and publish Amazon A+ Content through a direct API connection. Its platform simplifies the process with pre-built templates and content harvesting tools, allowing brands to reuse Amazon Enhanced Content across other retail channels. By optimizing the Amazon PDP experience, brands can more easily tell their stories, provide compelling experiences, and grow sales across this critically important e-commerce marketplace.