Personalization

Personalization involves tailoring content and experiences to individual users based on their preferences and behaviors. 

What is Personalization?

Personalization is the practice of creating a unique product experience, including product content and recommendations, that is tailored to individual customers based on their preferences and behavior. Personalization enhances the shopping experience and drives loyalty, making it a vital aspect of PXM. Syndigo captures thousands of product details and attributes to enable brands and retailers the ability to tailor their content and sites to individual preferences, increasing engagement and satisfaction.