Is it Time to Switch to a PXM Solution? 

Product Experience Management (PXM) is generating significant buzz across brands and retailers in the eCommerce world —and for good reason. This innovative approach to managing product data and content is transforming how businesses connect with customers and drive sales across digital channels. 

What is PXM? 

Product Experience Management (PXM) is a comprehensive approach to curating, optimizing, and distributing engaging product information and marketing content across various digital marketplaces. It also includes the strategic management of all product-related data, including images, descriptions, specifications, titles, and other rich media. 

PXM helps to provide a seamless and engaging online shopping experience that leads to increased sales, higher buyer satisfaction, and greater brand loyalty. Ultimately, the focus is on empowering customers—making sure that they receive the most accurate, complete, and persuasive information about products to make informed purchasing decisions. 

Product Content Management Challenges 

In the competitive eCommerce marketplace, having a high-quality product isn’t enough. It’s about how you present that product to your customers, create a compelling experience around it, and ensure that experience is consistent across every channel. But managing product content and experiences across multiple digital channels is more complex than ever. Execution is tricky, with product content scattered across numerous internal systems. PXM is an approach that tackles these challenges. 

Unlock the Power of a Unified Approach

The best type of PXM solution includes product content creation, data management, syndication, and analytics in a unified framework. It should also tackle internal data governance, effective content delivery, plus performance feedback and optimization, all in one.   

Core capabilities of high-performance PXM solutions include: 

1. Centralized product content 

Consolidate product info like titles, descriptions, weights and dimensions, images, videos, and usage specifications—everything the data recipient needs. No more digging through email chains or legacy systems to find the latest approved content. 

2. Optimized syndication 

Once a brand’s content is centralized and maintained, it should be easily syndicated to all needed touchpoints. Consider a solution partner that has an extensive retailer network to ensure content is consistently high-quality across channels.  

3. Analytics-driven insights 

With a full view of product content performance, you can identify optimization opportunities. Look for an extensive selection of integrated real-time  digital shelf analytics reports, from Out of Stock to Buy Box, that reveal how content is resonating across channels so you can refine it based on data-driven insights. 

4. Automated workflows 

It’s important to be able to streamline product content workflows with bulk editing, approval chains, AI-generated content, real-time data updates, and rigorous data governance to manage version control. This saves teams significant amounts of time while ensuring content is always on-brand, on-message, and on-trend. 

Combined, these powerful capabilities provide the necessary agility required in today’s digital-first economy. Both retailers and brands can turn product information and content into a competitive advantage  by consistently delivering engaging product stories, building brand trust, and creating seamless customer journeys—at every buyer touchpoint. 

Harness the Power of PXM 

With PXM, you gain unprecedented control over product experiences to drive revenue. Say goodbye to product content chaos so you can focus more on optimizing product experiences for the buyer that converts across channels and keeps customers coming back for more. It also reduces costs through automation and provides definitive ROI. Once in place, brands and retailers can conquer content complexity, turn products into stories, and create experiences that build customer trust, boost conversion, and fuel brand growth.