Consumer Packaged Goods
Drive growth with accurate, engaging, and compliant product content across all commerce channels with Syndigo Product Experience Cloud for the CPG industry.
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The pace of change in consumer goods continues to accelerate, while brands and retailers face continual pressure to grow sales and margins in challenging market environments. The importance of delivering consistent, high-quality product content across retailers, marketplaces, and digital shelves is even more magnified in today’s omnichannel, online and in-store environments.
Syndigo creates a unified experience that delivers unmatched content quality with more precise control, allowing you to:
Streamline Channel Syndication across thousands of global recipients
Add Rich Media Assets including 360° product images, interactive hotspots, lifestyle images, and more
Centralize and Manage Product Data with powerful PIM and MDM tools
Drive Visual Commerce with digital asset management
Maximize performance across every channel with Syndigo’s product content optimization tools. By leveraging both Core and Enhanced Content, syndicated through the industry’s largest network, brands gain access to real-time analytics that enable rapid content adjustments—boosting visibility, engagement, and conversion rates.
Ensure your Product Content Syndication meets the specific requirements of each retailer, marketplace, or industry standard. Syndigo manages content alignment and compliance, reducing administrative overhead while increasing add-to-cart rates and improving the omnichannel experience.
While eCommerce continues to grow, in-store sales remain dominant in the CPG space. Syndigo supports in-store activations including planogram content, category management solutions, and point-of-purchase (POP) imagery—including cooler strip branding and shelf visuals—delivered to all major retail partners to ensure consistent visual commerce across physical locations.
Protect your brand and ensure food safety with Syndigo’s Master Data Management (MDM) solution for CPG. Track raw materials and ingredients with precision to avoid costly errors, regulatory issues, and reputational damage. Our platform supports raw food traceability, especially critical for products with limited shelf-life.
Launch new products with confidence using Syndigo’s Product Information Management (PIM) solution. Collaborate with consistent product information across departments and with retail partners to ensure accurate, real-time information. With centralized product data, CPG brands can deliver the right products to the right customers at the right time, enhancing the product experience, improving customer engagement, and accelerating commerce sales.
Eliminate operational silos by connecting key departments, including purchasing, logistics, and marketing, through Syndigo’s integrated Product Experience Cloud tools. Automate data flow and align with GDSN standards to ensure seamless collaboration with retailer partners and efficient supply chain management.
Deliver unmatched quality with the platform that manages more than 300 million digital assets globally. Assets are verified compliant against more than 10,000 data quality rules, daily
Deliver accurate, validated content to retailers, marketplaces, and distributors, in the formats they require, and monitor your live content right from the Syndigo platform
Increase conversion rates with immersive product experiences and rich brand product content
Organize and distribute your media assets efficiently, directly to your retailer recipients
Ensure consistency and engagement across all channels
Syndigo integrates with your existing tech stack and scales with your business. Whether you’re launching new SKUs or expanding globally, our platform ensures:
