In a crowded digital marketplace, brands have an incredible opportunity to earn customer trust and loyalty, and it all starts with product content. What used to be simple descriptions has now become the single most powerful tool for building purchase confidence, validating decisions, and inspiring a shopper to click ‘buy.’
To help brands seize this opportunity, Syndigo surveyed 1,800 shoppers across the U.S. and Canada for the 2025 Omnichannel Shopping Benchmarks report. This study reveals exactly how the digital shelf influences spending habits, highlighting the power of rich media to drive unplanned purchases and the accelerating role of AI in product research.
As we venture into 2026, the findings provide a data-backed roadmap, showing what content builds trust and how to create exceptional experiences that win on the digital shelf.
Download the guide now for the complete results and analysis
Inside the 2025 Omnichannel Shopping Benchmarks report
- Where consumers are shopping
- What elements of the product detail page (PDP) influence shoppers to buy
- The rise of AI adoption and its growing role in the path to purchase
- Why social proof—also known as user-generated content (UGC)—is paramount
