The retail and product content landscape is evolving fast, and brands and retailers are under more pressure than ever to deliver accurate, compelling, and consistent product experiences everywhere consumers shop. In our recent webinar, leaders from Syndigo and 1WorldSync shared why the recent acquisition of 1WorldSync made strategic sense, what it means for the future of Product Experience Management (PXM), and how customers can start benefiting right now.
If you missed it live, we’ve pulled together some key takeaways below, and you can catch the full conversation on demand.
What Makes Syndigo and 1WorldSync a Perfect Fit?
The acquisition of 1WorldSync accelerates Syndigo’s vision of building the most advanced AI-first Product Experience Management (PXM) solution on the market. By bringing 1WorldSync’s expertise, technology, and data connections into its ecosystem, Syndigo now delivers an even more powerful network, deeper digital shelf control, and unrivaled commerce data capabilities.
Our new offering also strengthens control of the digital shelf through PowerReviews, empowering customers to manage both product content and user-generated feedback with a single supplier. And now, as the largest GDSN-compliant data pool, we can support management of product content to global data standards with while offering flexibility to support hybrid data models tailored to your needs, combining reliability with customization.
Staying Ahead of Market Trends and Changing Consumer Behavior
Rising consumer shopping expectations, new channels, and evolving shopping behaviors are compelling brands and retailers to adapt quickly. According to our recent research, nearly half of consumers have abandoned purchases due to insufficient product information, with many relying on ratings, reviews, and peer feedback to make purchasing decisions.
Compounding these challenges are increasing regulatory pressures and complex trade rules. With our combined capabilities, customers gain the content, data infrastructure, and channel coverage necessary to navigate these changes, ensuring they are prepared for the future and can maintain resilience in times of uncertainty.
Reaching More Shoppers Everywhere
As shopping becomes increasingly multichannel, the ability to syndicate accurate, consistent content across all consumer touchpoints is essential. Our combined network now connects over 18,000 brands and retailers, including major chains, regional and specialty stores, marketplaces, delivery services, mobile apps, and emerging commerce platforms.
On one side of this supercharged network, retailers are empowered to source the product information and media they need to build a standout shopping experience in their physical and digital stores from a large, engaged supplier community.
On the other, supplier brands get unprecedented reach and control over their product experience and the ability to deliver consistent, compelling content in even more places their customers shop. Users will be able to confidently shape their product experience across a growing universe of channels, all from a single intuitive platform.
PXM Differentiation: Unparalleled Potential for Customers
Syndigo’s Product Experience Cloud solution is unmatched in both scope and depth—backed by a network three times larger than the nearest competitor. By combining two industry leaders, we offer the largest two-sided retail network, comprehensive global reach, and support for the entire product experience lifecycle, from creation to syndication to post-purchase reviews.
This integration aligns and focuses our engineering and support resources. The result is accelerated innovation, a deeper bench of global support and expertise, and a unified composable architecture that scales with customers at any maturity level. Our single platform replaces fragmented tech stacks, giving brands and retailers speed, flexibility, and a clear path to growth, powered by AI-driven personalization and real consumer insights.
What Users Can Do Now
Customers can start benefiting immediately. PowerReviews is available now for Syndigo customers to collect, display, and syndicate ratings, reviews, Q&A, and other user-generated content. This gives companies instant momentum in closing the loop on their product experience with invaluable customer feedback and boosting conversion through social proof. 1WorldSync customers can also benefit from a more robust Product Experience Cloud — the only complete and composable solution purpose-built for retailers and brands.
What’s Next?
Combining our systems, processes, teams and technologies is a large undertaking. Along the way, Syndigo’s first priority is delivering a smooth, uninterrupted experience for our customers throughout this transition.
Our integration strategy balances speed with precision, streamlining workflows and consolidating essential technologies while maintaining system stability and business continuity. We will execute a carefully sequenced plan to merge platforms, transfer data, and align our unified PXM suite into a future-proof platform built for efficiency and long-term growth.
