Studie „State of Product Experience 2026 – Deutschland-Ausgabe“

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Die Studie, die Commerce in Deutschland 2026 prägt

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Based on responses from 8,736 consumers across six countries (Australia, Brazil, France, Germany, the United Kingdom and the United States), The State of Product Experience 2026 reveals how reviews, product content, trust signals, and AI are changing the way products get chosen.

Der Bericht zeigt

High-quality product information plays a particularly important role in customer loyalty in Australia
Missing, inconsistent or inaccurate product information affects purchase decisions and brand perception
Australian shoppers encounter content gaps more frequently than shoppers globally
Poor product information contributes to abandoned purchases, disappointment and product returns
Australian consumers show a particularly high level of openness to AI-assisted and autonomous shopping
Complete, structured and consistent product data is becoming increasingly important for shoppers and AI systems alike

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Was die Daten verraten

Good product information builds loyalty

79%

of Australian consumers say they would be more likely to return first to a brand or retailer for a similar future purchase if they can quickly find all the product information they need.

Missing information sends shoppers elsewhere

87%

of Australian online shoppers say they are likely to switch to another website or app if they cannot find enough information about a product.

Inaccurate content damages brand perception

78%

of Australian online shoppers say inaccurate or incomplete online product information negatively affects their perception of a brand.

Australian shoppers are open to autonomous AI

55%

of Australian online shoppers have either already allowed AI to make purchases autonomously on their behalf or say they could imagine doing so — compared with 32% globally.

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