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Unwrapped 2023: Product Content Performance in Peak Holiday Periods

Is Your Product Content Naughty or Nice?

The nature of holiday shopping is evolving—is your product content keeping up?

We surveyed over 1,400 holiday shoppers to measure their product experience through the critical 2023 Black Friday/Cyber Monday shopping event. The results reveal key insights brands can use to maximize sales through the rest of the year and prepare for an even better 2024 holiday season.

Download the guide now for the complete results and analysis.

Product Content

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Unwrap Your Insights!

product content

What kind of product content prompts gift purchases?

Black Friday

Did customers find the right information about my products on Black Friday?

Black Friday

How can I reduce holiday returns with content?