Syndigo Connect Europe 2025 – Meet Your Peers

Welcome & Registration at the Allianz Arena

Guided Stadium Tour & Goal Wall Challenge – Get Into the Game
Explore the legendary Allianz Arena behind the scenes, from locker rooms to pitchside. During the tour, take your shot at the Goal Wall Challenge, where every goal tackles your favorite business theme:
Top left: “Scale the Game” – AI, Automation, Speed to Market
Bottom right: “Change the Rules” – Sustainability, Data Collaboration, (Global) Standards

Dinner & Networking – Get Into the Conversation
A relaxed evening overlooking the pitch: good food, great conversations, and a few unexpected ways to share ideas. Look out for simple discussion starters on your table, a quick video booth for spontaneous thoughts, and maybe a little friendly competition. A chance to connect – not just network.

Enjoy between starter and main the first ⭐  Keynote “State of Product Experience” ⭐ Hear an inspiring overview of the current state and future direction of Product Experiences powered by MDM, PIM and now Ratings & Reviews. Learn about key market trends, emerging technologies like Agentic AI and dynamic PDPs, and how Syndigo is driving innovation to help you deliver outstanding product experiences that truly change the game.
Speaker: Karim Iskandar, Managing Director International, Syndigo

Shuttle transfer to Dorint Hotel Garching or Motel One in Garching

Doors Open & Registration Bar Shuttle busses will leave from Dorint Hotel & Motel One Garching at 8:15 and 8:30 am CET

Welcome – Get ready for an inspiring day
Speaker: Karim Iskandar, Managing Director International, Syndigo

Keynote: Custom-Fit Product Data Management for Makers
Speaker: Erik Cuypers, CDO & CIO, Maxeda DIY Group

Dive into the fascinating world of AI and data with our Keynote Speaker, Erik Cuypers from Maxeda DIY Group at our Syndigo Forum. In a world where structured and unstructured data are multiplying at lightning speed, knowing how to leverage them is a true strategic advantage. This is where Erik comes in! With his dynamic energy and hands-on approach, he will take you on a captivating journey into the heart of digital transformation. Through real-life cases and inspiring insights, he will showcase how artificial intelligence and data are reshaping business models and driving innovation. Get ready for an immersive keynote, where technology and strategy intertwine to shape the future.

Roadmap & Feature Highlights – Discover Syndigo’s newest capabilities on PXM including PIM, MDM, Syndication, DSA and now Ratings & Reviews + AI
Speaker: Tarun Chandrasekhar, President & CPO, Syndigo

Networking Break
Take a break and connect. Visit the Coach’s Corner for personalized 1:1 sessions with experts from Product, PreSales, Customer Success Management and ex-Gartner Analyst.
Check out the latest Future Wall update with the score breakdown from the Goal Wall challenge on November 12.
Don’t miss the chance to explore the Partner Areas, where you can discover new solutions, ask questions, and deepen collaborations.

Customer Talks: Real success stories – comprehensive, bold and actionable
Customer session 1 – Carrefour and Syndigo learning from each other
Speaker: Alexis Morales, Europe Product & Supplier MDM Referential Director

Customer session 2 – Product Experience Management at Bayer
Speaker: Christian Beckers, Head of PXM, Bayer

Networking Lunch & Themed Tables
Enjoy a relaxed lunch while engaging in meaningful conversations at our Themed Tables. Each table focuses on a key topic shaping the future of product experience—whether it’s AI, Global Standards, Master Data, Product Content, PIM and Ratings & Reviews. Choose your table, join the discussion, and exchange ideas with peers and experts.
Take the time to explore our Partner Areas: discover practical solutions, smart integrations, and expert services that can help you move your business forward.

Customer Talks: Real success stories – comprehensive, bold and actionable

Session 1:  Rethinking Product Experience: How WEPA Evolves from PIM to PXM – supported by Valantic
Speaker: Stefanie Sommer, Business Process Engineer, Wepa & Astrid Hennecke, Business Process Engineer, Wepa

Session 2: Customer will follow soon – stay tuned – supported by Advellence

Interactive Working Sessions – Part 1 Choose your focus and dive deeper in one of three parallel sessions – hands-on, practical, and designed for learning. Take the opportunity to ask your questions and get into discussions:

Track 1: PXM Essentials – Powered by Syndigo
Understand what sets Syndigo apart. From PIM and MDM to Syndication, User Generated Content and Digital Shelf Analytics – explore in this interactive session the full power of Syndigo’s platform, supported by AI and how it helps clients succeed.

Track 2: Customer Deep Dive – Georg Fischer’s PIM Journey
Speaker: Holger Spielberger, Global Chief Information Officer Georg Fischer Industry and Infrastructure Flow Solution
Learn from the real-world experience of Georg Fischer as they share their path to building a successful PIM strategy and rolling out content excellence across their organization.

Track 3: Capabilities Deep Dive – AI at Syndigo
Discover how AI is shaping the future of product content: from automated data enrichment and content generation to actionable data insights – all ready to drive your business forward.

Networking Break
Take a moment to refresh and connect. Visit the Coach’s Corner for personalized 1:1 sessions with our experts from Product, PreSales, Customer Success Management and ex-Gartner—get your questions answered and insights tailored to your needs.
Don’t miss the chance to explore the Partner Areas one last time—discover solutions, deepen conversations, and find inspiration before the next session.

Interactive Working Sessions – Part 2
Pick the topic that suits your interests and dive into practical insights and best practices:

Track 1: Capabilities Deep Dive on Connections – Amazon, GDSN, ETIM & More
Discover how global standards like GDSN and ETIM can boost your data management and interoperability, creating real value for your business.

Track 2: Customer Deep Dive – stay tuned for customer details , powered by Arvato 
Hear firsthand how Syndigo’s platform will be leveraged to streamline processes and achieve measurable results.

Track 3: Content Health & Data Quality
Learn how to monitor your content, set up alerts, and improve data quality using workflows and business rules—ensuring your product information is always accurate and reliable.

Wrap up & Closing