Most brands have reviews. But most are not getting the value they should from them.
In new Spring 2026 research from Caddle and Syndigo, nearly 2,000 Canadian consumers confirm how much is at stake. 85% of shoppers now read reviews before purchasing — up 5% from last year and climbing. 91% say they are more likely to buy when reviews are present. And reviews are now the second most important purchase factor after price.
But here is the problem: when reviews are thin, outdated, or missing from the places shoppers look, you lose the sale before they even reach your product page. Reviews are not a feature. They are foundational.
In this session, Caddle and Syndigo will share the latest Canadian consumer insights and break down seven practical steps to turn your ratings and reviews into a real discovery and conversion engine — from building review credibility in the age of AI, to optimizing for mobile and search, to making sure your reviews show up everywhere shoppers are looking.
You will learn:
- What the latest Canadian shopper research reveals about how reviews drive discovery and conversion
- Why most ratings and reviews programs are leaving value on the table
- Seven actionable steps to get more performance from your reviews strategy
- How leading brands are strengthening trust across retailers, search engines, and AI-driven shopping experiences
The purchase decision no longer happens on your product page. It happens in a search result, an AI recommendation, and a mid-aisle phone check. This session will show you how to make sure your reviews are working everywhere shoppers are.