Claudia Johnson
Technical Advisor to CEO
FLywheel
- English
- Français
- German
- Polski
May 20-21, 2025
ES Downtown Nashville
Music and commerce share a universal rhythm—both bring people together, create unforgettable experiences, and drive culture forward. Just as a great song resonates with its audience, a seamless shopping experience strikes the perfect chord with consumers.
Syndigo Connect 2025 is all about finding that perfect harmony. From AI-powered insights to omnichannel engagement, we’re exploring how businesses can fine-tune their strategies to stay ahead in a rapidly evolving retail landscape. Whether it’s the pulse of retail media, the rhythm of in-store innovation, or the melody of customer loyalty, each session will drop fresh insights on how to create experiences that hit all the right notes.
From opening acts to encore-worthy insights, this event will reimagine the way you think about commerce. Get ready to turn up the volume and step into the future—because the next big hit in retail starts here.
Technical Advisor to CEO
FLywheel
Chief Executive Officer
Syndigo
Director, Data Integrity & Item Setup
Kroger Co.
VP of Commerce and Performance Media
Acosta Group
Former Gartner Analyst – Queen of PXM
Syndigo
Director of Global Digital and Marketing Business Technology
3M
Vice President Strategic Channels
Tropicana
Director – Digital Commerce Operations
Procter & Gamble
Founding Partner
DetailPage
Director of Computer Vision and AI
Simbe Robotics
Director of eCommerce
UFP Industries
Enterprise Lead
Shopify
Global Head of Industry Solutions, Consumer Industries
Databricks
Chief Product Officer
Syndigo
Digital & eCommerce Marketing
Barilla USA
SVP Product
Syndigo
Marketing Operations Manager
Pet IQ
EVP of Global Services
Syndigo
VP, Retail Operations
Syndigo
Tue
From Data to Delight: Maximizing Product Data for Impact, Innovation & Emotion – A Nashville Experience
Unlock the power of product data to drive seamless, high-impact commerce experiences. Learn how to transform insights into action, optimize every touchpoint, and create lasting consumer connections—from creation to checkout.
Setting the Stage: Striking the Right Note from Creation to Checkout
Speaker: Simon, Syndigo
Discover why product data is the new heart of every customer interaction—and how leading brands are blending creativity, AI, and master data to build trust, drive speed to market, and deliver consistent, high-impact experiences.
Speakers: Carol Spieckerman, Retail Strategist & Chris Capato, Kroger
Carol Spieckerman breaks down ten key retail trajectories—from retail media to platform models—and how they’re shaping the future of commerce. She’s joined by Chris Capato from Kroger to share how these shifts are playing out in real time.
Remixing Success: Leveraging Data & Technology to Make Products Shine
Speaker: Helen Grimster, Former Gartner Analyst – now Syndigo
Learn how PIM, PXM, and AI can supercharge your product content, reduce friction, and accelerate growth.
Rocking the Retail Stage: Translating Digital Success to In-Store Brilliance
Speakers: Jari Safi, Simbe Robotics & Chris Capato, Kroger
See how real-time data, AI, and PXM strategies are bridging the gap between digital shelves and physical stores.
Composing a Symphony: Unlocking Tomorrow – AI & the New Era of Product Data
Speaker: Bryan Smith, Databricks
Master your product data ecosystem today to unlock smarter insights, faster innovation, and better customer experiences tomorrow.
Business & IT: Working Together to Drive Growth
Panelists: Sean Cummings, UFP Industries; Linda Reiring, Procter & Gamble; Brandon Phillips, PetIQ
Moderator: Vinny Maurici, Syndigo
Explore how cross-functional teams are scaling commerce strategies and deploying new tools faster.
Striking a Chord: Describing Products to Win Traffic & Drive Sales
Speakers: Benny Blum, Syndigo; Spencer Millberg, DetailPage; Lexi Cederholm, Barilla
Learn how optimized content fuels traffic, conversion, and long-term digital shelf success.
Hitting the High Notes: Media & Storytelling to Amplify Your Product’s Shine
Speaker: Stephanie Nelson, Acosta Group
Discover how data-driven storytelling turns everyday product details into powerful, loyalty-building narratives.
Encore! Optimizing Product & Commerce Experiences for Lasting Success
Speakers: Claudia Johnson, Flywheel, and Ben Juda, Tropicana
Explore loyalty, upsell, and personalization strategies that extend beyond the buy button.
Brand & Retailer Collaboration: Scaling Success Together
Moderator: Matt Leigh, Syndigo
Learn how brands and retailers are aligning around data and content to meet evolving shopper demands.
Commerce, Connected: Building Smarter, Seamless Experiences
Speaker: Carla Wright, Shopify
Unpack how agile brands are creating frictionless, personalized experiences across every channel.
Finale: The Road Ahead
Speaker: Tarun Chandrasekhar, Syndigo
Wrap up with a look at the future of product data, AI innovation, and the evolving commerce ecosystem.
Experience live demos, real-time product solutions, and hands-on innovation at the Discovery Center. Dive into key topics like PXM, Analytics, Enhanced Content, and more, all while enjoying hors d’oeuvres and drinks.
This interactive session is where innovation meets action. See the future of product data, content, and commerce in action and get practical insights on how to apply these solutions to your business.
Syndigo customers only:
Wed
Syndigo Academy: Join us for an unparalleled learning experience designed to elevate your Syndigo expertise and success!
Sneak Peek of Courses Offered – Final agenda coming soon
Earn unique certifications such as:
All certifications come with a LinkedIn badge to showcase your expertise!
We’ve got you covered! Download a customizable letter to help justify your attendance at Syndigo Connect 2025.
Enjoy the best of both worlds by staying at the new ES Hilton Downtown Nashville, sharing the same building as 1Hotel—offering a luxurious atmosphere while keeping you just steps away from all the event action!
708 Demonbruen St,
Nashville, TN 37203
Please email SyndigoConnect@Syndigo.com to secure your hotel accommodations.
Feel the energy, hear the impact, and see the moments that made this event so meaningful!
