Syndigo joins ETIM Deutschland e.V.: improved product data classification for more efficient time-to-market

Frankfurt (Oder) — April 29, 2025 — Syndigo, the global leader in Product Experience Management (PXM), is now a member of ETIM Deutschland e.V. With this step, Syndigo is specifically promoting product classification standards such as ETIM and BMEcat, helping manufacturers and distributors in the electrical industry and related sectors such as mechanical engineering and automotive to optimize their data management with retailers. Last year, Syndigo already joined ETIM North America.

Strategic decision with foresight

By supporting ETIM standards, Syndigo helps its customers provide consistent and accurate product information, simplifying and harmonizing data exchange and communication between industry and trade. This leaves more time for sales and thus for revenue generation. The data formats standardized by ETIM standards actively promote interoperability and data consistency. ETIM makes it easier to comply with international standards and regulations, especially for companies that operate in several markets or want to expand internationally.

“Our membership in ETIM Deutschland e.V. reflects our commitment to meeting our customers’ needs by continuously expanding our range of services. This way, we help companies not only in Germany or Europe, but worldwide, to manage their product data more efficiently and meet global trade requirements,” explains Dr. Martin Gliesche, Head of Sales DACH at Syndigo.

Integration of ETIM standards into Syndigo’s solutions

The integration of ETIM standards enables Syndigo to classify product data accurately and efficiently: This enables companies to launch their products faster in new markets because they do not have to customize product information for each market. This saves time and resources that would normally be needed to adapt product data to different market standards. The clear and consistent presentation of product features also increases customer trust and satisfaction because customers can rely on the accuracy of the product descriptions.

ETIM-based management app from Syndigo

Objective: Optimizing the PXM solution according to the ETIM standard to improve product data quality through precise, standardized classification of product information (PIM), master data (MDM) and enriched content.

Target audience: Manufacturers and wholesalers of technical products in sectors such as electrical engineering, building materials, HVAC & plumbing, shipbuilding.

Core features:

Seamless integration of ETIM and BMEcat standards into product data management workflows.
Continuous updates and adaptations to the latest ETIM versions.
Simplification of the integration process for rapid implementation without disruption.

Benefits:

Access to ETIM classification models (ETIM 8.0, ETIM 9.0 and ETIM 10.0 coming soon).
Support for multiple versions of ETIM classification.
Localization and adaptation to country-specific regulations.
Integrated BMEcat XML export based on the ETIM-BMEcat guideline V5-0.

How to succeed in expansion

Another advantage of Syndigo’s technology is the ability to make the entire product data management seamless – for a consistent product experience. From data collection and publication to analysis, these end-to-end processes are based on Syndigo’s cloud-native architecture. This supports scalability, global accessibility and security, which significantly optimizes operating costs. This allows customers to flexibly and quickly adapt their business processes to new market requirements and technological developments – for example, when expanding. Misunderstandings and errors in product communication, which are often associated with different classification systems, are minimized. The harmonization of data standards with ETIM allows Syndigo customers to tap into new markets or industries more efficiently and to strengthen their (inter)national trade relations.

Dr. Martin Gliesche emphasizes: “Companies need consistent product presentations that convince customers at all touchpoints, both nationally and internationally. But without a standardized data foundation, as provided by ETIM, the content will always be inaccurate. By combining our advanced modular PXM solutions with the ETIM standards, we are creating a solid foundation that makes it possible to seamlessly transform accurate product data into compelling customer experiences.”

About Syndigo

Syndigo is the global leader in product experience management (PXM), offering AI-native commerce data solutions that solve the hidden inefficiencies behind products in an end-to-end platform. Through a best-in-class fully integrated PXM solution comprising Master Data Management, Product Information Management, Core Syndication, Enhanced Content, Digital Shelf Analytics, customers trust Syndigo to centralize product and business data, collaborate seamlessly with retailers, vendors, and partners, and optimize product experiences in real time, driving growth and customer loyalty. Our complete and composable solutions are flexible, extensible, and integrate easily into existing tech stacks.

Syndigo serves over 12,000 global enterprises in key sectors such as food and beverage, CPG, grocery, foodservice, health and beauty, hardlines and home improvement, consumer electronics, automotive, and apparel. For more information, please visit www.syndigo.com.