Organizations across industries and of all sizes saw how having a single source of truth through Product Information Management (PIM) alleviated business pain points, improved customer experiences, and helped drive revenue this year.
From e-commerce agencies experiencing hypergrowth to 150-year-old manufacturers pursuing aggressive global expansion, these case studies reinforce that with the right information foundation fueled by PIM, achieving business goals becomes more efficient and measurable than ever.
Get inspired by these innovators that are becoming more efficient, effective, and profitable through strategic use of PIM!
Adorama
This legendary retail hub for photo and A/V enthusiasts manages and sells a broad catalogue of highly technical, sensitive, and often costly products.
In this industry, it’s critical to get every detail right—at scale. To stay competitive with giants in the space and deliver an exceptional customer experience, Adorama needed to upgrade from its rapidly aging IBM AS/400 iSeries to better manage its product information.
“We were gathering all our content on our AS/400 IBMi platform,” explained JC Paget, Director of Product Data & Web Merchandising. “But it’s not a PIM. There’s a lot of things we wanted to be able to do on the website that we were not able to because we would have to build brand new stuff, or IBMi would not be able to do it. So, it was really the right time for us to get a true PIM system to be able to manage our content better.”
Switching to Syndigo is creating time savings as well as unlocking new e-commerce capabilities across all its sites, such as the ability to automatically pull content from several different SKUs into a single page for a product bundle.
BAMA
When it comes to a sensitive supply chain, you’re only as strong as your weakest link.
BAMA—a leader in supplying fresh products to Nordic and Baltic food retail and food service brands—identified a need for a new approach to data management to support its highly collaborative, fast-paced role in the value chain.
Inconsistent data policies, mounting inefficiencies, and the growing pressure of data quality and compliance expectations drove BAMA to adopt Syndigo’s PIM.
The results: a more resilient supply chain, 60% less time spent manipulating product data, and a 70% reduction in time to market.
BrandJump
This e-commerce agency experienced explosive growth managing product data and content for over 500,000 SKUs across 35 manufacturers and 70+ retailers. Their previous manual processes for data management were becoming unscalable and error prone.
By adopting Syndigo’s PIM solution, BrandJump streamlined workflows to contribute to a 70% faster product data turnaround time for its clients. The centralized platform also enabled the creation of a solid data governance strategy to keep information clean, organized, and accessible.
“Syndigo PIM has allowed our team to focus on more fruitful and strategic work, which has brought our team to the next level in terms of expertise and engagement,” said Melley Richards, Director of Brandjump.
With PIM eliminating tedious manual work, BrandJump boosted employee productivity and satisfaction. The combined efficiency and strategic gains have provided a strong foundation to manage ongoing expansion and client demands.
Beiersdorf
Inefficient processes, an inconsistent brand presence, and a lack of transparency regarding the relevant product information inspired skin and body product pioneer Beiersdorf to implement Syndigo PIM.
With the help of implementation partner Advellence, Beiersdorf was able to quickly and easily adopt the technology and integrate it with key systems throughout the organization. It went from managing product data in disparate spreadsheets to having a single source of truth in a flexible, cloud-native solution.
Bayer
As one of the world’s largest pharmaceutical companies, Bayer AG sets ambitious e-commerce targets. However, inconsistent product data across online platforms was delivering subpar digital experiences that threatened growth plans.
By partnering with Syndigo, Bayer established a single source of truth for product information via PIM while also streamlining syndication to 120+ online stores. This improved customer experiences by ensuring consistent, accurate product data everywhere Bayer’s healthcare products are sold.
“We have lifted the level of PIM to PXM to really think broadly,” said Christian Becker, Global Digital Program Lead of PXM. “By that, we are now also telling the broad story to our business, which is much more resonating and also is allowing us to connect the dots better.”
With tangible boosts already realized in online sales thanks to cleaner data and expanded reach, Bayer sees Syndigo’s combined PIM and syndication solution as a strategic driver helping accelerate their e-commerce growth.
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