BAMA’s position as a leader in supplying produce to the Nordic and Baltic food retail and food services sector is rooted in its collaborative role in the entire value chain. It relies on clear, consistent communication and swift responsiveness to coordinate operations and keep food moving from farm to table.
“We are extremely satisfied, and we are looking to see what else we can achieve with Syndigo’s flexible, yet robust and future-proof solution.”
When it comes to a sensitive supply chain, you’re only as strong as your weakest link.
As inconsistent data policies, mounting inefficiencies and the growing pressure of data quality and compliance loomed, BAMA identified a need for outside help and a new approach to data management.
By initiating a digital transformation anchored by Syndigo’s Master Data Management solution, BAMA was able to revolutionize its approach to data and reach a more agile, high-performing state.
The leaders at BAMA knew they needed a more efficient approach to gathering, managing and using the information coming and going from their suppliers, distributors, manufacturers and consumers—which was all subject to different regulatory bodies and often came in different languages.
“In our line of business, product data is crucial not only for our own growth but more importantly, for the safety of the end consumers.“
Moreover, their solution needed to be sustainable and scalable. A temporary fix wouldn’t solve the lasting challenges and costs of bad data and chronic inefficiencies.
With the help of digital commerce expert Avensia, BAMA designed and orchestrated a methodical plan to transform their approach to data and future-proof their operations to accommodate both growth and challenges from the marketplace.
As a result of this digital transformation, they were able to leverage both information technologies and industry experts that empowered employee efficiency and improved data quality.
For BAMA, generating and updating product data was a highly manual process which not only took an enormous amount of time but was prone to errors. It was also difficult and painful to collaborate and share information across an extended ecosystem that included multiple regulatory bodies and languages.
“In our line of business, product data is crucial not only for our own growth but more importantly, for the safety of the end consumers,” said Trond Aske, CIO of BAMA. “Managing product data was a highly manual process leading many times to errors and resulting in our teams spending a huge amount of time on data correction.”
Further more, their existing processes and tools were outdated and inflexible, unable to adapt to the shifting demands of a growing business and a fast-paced marketplace.
Other challenges included:
Accurate and consistent handling of product data is crucial for BAMA’s business. It’s essential for regulatory compliance, building consumer trust, and developing strong brands that stand out in the marketplace.
They needed a streamlined solution that would empower them to unify data sets, processes, and internal and external systems, making it even easier to manage and govern high-quality data.
During the initial phase of the project, Magnus Hedberg, one of Avensia’s business advisors specialized in the Food & Beverage segment, helped BAMA with their overall information strategy.
“Technology offers a way of storing and sending information, but it is still people and organizations who will manage the systems,” Hedberg said. “In order to optimize an investment in a system for product data, you need to understand the specific industry the customer operate in, and design processes, rules and integrations accordingly.”
In close collaboration with the internal product information team and other important stakeholders across the organization, Hedberg designed data models and data structures unique for BAMA’s needs. These processes were customized to equip BAMA to approach Master Data Management (MDM) in a manner that increased efficiency and business value.
After careful consideration, BAMA decided to implement Syndigo’s cloud-based Multi-Domain Management system.
The main function of an MDM system is to gather data from a multitude of systems (Enterprise Resource Planning, Customer Relationship Management, web etc.) and standardize it, transforming data into useful information.
What is Master Data Management? Learn Everything You Need to Know
Raw data is organized, cleaned and structured data in real time using rules and artificial intelligence, the adjusted and aligned as needed for each distribution channel.
Several key factors went into BAMA’s decision to choose Syndigo:
BAMA uses the MDM system to streamline data from suppliers, such as product photos, EAN codes, marketing text and essential product master data like dimensions, ingredients, nutrition, and allergen data. This product information is then communicated from the Syndigo MDM to the retailers and end consumers.
“Technology offers a way of storing and sending information, but it is still people and organizations who will manage the systems.”
The next step of the digital transformation project involves domains such as customer data and business partner data.
“The MDM platform is a key component in streamlining our data and better managing our product information to drive supply chain efficiencies.”
They will be integrated into BAMA’s MDM system to optimize processes and improve collaboration across its multinational operations. As Trond Aske said, “The MDM platform is a key component in streamlining our data and better managing our product information to drive supply chain efficiencies.”
Syndigo’s MDM solution gives BAMA the tools to ensure;
The cumulative results have been huge for BAMA’s bottom line:
“Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence,” Trond said. “In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before. We are extremely satisfied, and we are looking to see what else we can achieve with Syndigo’s flexible, yet robust and future-proof solution.”