Content Syndication

The strategic distribution of product data and rich media across multiple platforms and partners to ensure consistent Product Experience Management (PXM). 

What is Content Syndication?

Content syndication is the strategic distribution of digital assets—like product descriptions, images, videos, and rich media—across multiple platforms and partners. It plays a vital role in Product Experience Management by ensuring that consumers encounter the same high-quality, engaging content no matter where they shop. This consistency builds brand credibility and improves customer engagement.