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Webinar

Turning Master Data into Real Business Outcomes

Date

May 27 at 10 AM EST

Syndigo Syndigo

As organisations prepare for 2026, many are facing the same reality: fragmented data, growing operational complexity, and increasing pressure to support digital growth with trusted, usable information.

John Boos faced these exact challenges.

Join us for a practical webinar featuring Britt East, Chief Information Officer at John Boos, who will share first-hand why the business decided it was time to rethink its data foundation, what problems they needed to solve, and why they selected Syndigo.

Together with Helen Grimster from Syndigo, this session will explore how John Boos moved from fragmented and inconsistent data toward a more unified, scalable approach designed to support operational efficiency, retailer readiness, and long-term growth.

In this webinar, you’ll learn:

  • What challenges triggered the need for a modern MDM approach at John Boos
  • Why fragmented data became a barrier to growth and efficiency
  • What John Boos looked for in a solution and why Syndigo was selected
  • How unified PIM + MDM supports better governance, automation, and business outcomes
  • What other organisations can learn from the John Boos journey as they shape their 2026 plans

Why attend?

  • Hear directly from a live customer speaker who was part of the decision-making process
  • Understand the real business issues behind an MDM investment
  • Learn how to connect master data strategy to measurable operational and commercial outcomes
  • Take away practical lessons you can apply in your own organisation

Register now for the webinar.

Syndigo Syndigo

Your Experts

Britt East

Britt East

Chief Information Officer, John Boos

Helen Grimster

Helen Grimster

Director, Product Marketing, Syndigo