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SUCCESS STORY
PetIQ’s industry-leading pet health products and brands deliver prescription medication, over-the-counter treatments, and treats to help pets live their best lives. Available through top e-commerce and retail partners like Amazon, Walmart, and specialty pet stores, their products and veterinary services help pet parents ensure that their pets get the care they need.
With multiple acquisitions and a growing brand portfolio, PetIQ needed a reliable partner to help them efficiently manage product content across eCommerce retailer websites to ensure control, accuracy, and consistency at scale.
Managing product content across multiple eCommerce retailers posed a big challenge for PetIQ. Rapid growth through acquisitions led to a complex network of systems, making it difficult to keep product information accurate on retailer websites. This fragmentation resulted in regulatory fines and impacted sales performance.
PetIQ was managing content across five different enterprise resource planning (ERP) systems. The manual processes made it nearly impossible to launch products efficiently or maintain consistent content across retailers. Some product detail pages went years without updates, leading to gaps in information that negatively impacted sales.
PetIQ’s journey with Syndigo reflects a strategic shift toward more efficient product content management across their retail partners. Each step built upon the last, creating a comprehensive system for controlling how their products appear on eCommerce sites. Over time, what began as basic content distribution evolved into a sophisticated platform for managing their entire digital shelf presence.
Starting Point: Enhanced Content. PetIQ began using Syndigo to deliver enriched product content to retailer websites, ensuring their products stood out with complete, compelling information on digital shelves.
Next Step: Core Syndication. Consolidating product information feeds into Syndigo’s platform helps them efficiently distribute accurate content to multiple retailers simultaneously. This significantly reduces errors and brought consistency across all their retail partners.
Expansion: Digital Shelf Analytics. With content distribution streamlined, they added monitoring capabilities to track how their product pages appeared across retailer sites. Monitoring PDP integrity, retailer scorecards, and consumer reviews gives them visibility into content performance and gaps that need attention.
Innovation: Customer Review Scraping and BI Integration.Syndigo’s review analysis capabilities enabled PetIQ to understand how consumers responded to their products across different retailer sites. These insights now inform product improvements and help shape more effective product content.
Future Growth: Full PIM Rollout. PetIQ is implementing Syndigo’s Product Information Management (PIM) system as the single source of truth for all product content. This will allow them to manage content once and accurately distribute it to all retail partners, regardless of which ERP system originally stored the data.
Consolidating product content management on Syndigo has transformed how effectively PetIQ controls their presence on retailer websites. The company now maintains accurate, optimized product information across all their retail partners with a fraction of the previous effort. These improvements span operational efficiency, market performance, and the quality of product content reaching consumers.
Effective product content management requires a technology partner who understands the complexities of multi-retailer distribution. PetIQ’s confidence in Syndigo is built on responsiveness, continuous improvement, and a genuine commitment to solving real operational challenges. This relationship has evolved into a collaborative partnership focused on shared success through these three key areas.
Listening and acting on customer feedback drives Syndigo’s product development. Some of PetIQ’s feature requests have been built directly into the Syndigo platform, demonstrating that real-world customer needs shape the roadmap.
Access extends beyond standard support. From weekly operational calls to direct conversations with Syndigo’s development team, they get the help they need to solve complex content management challenges across their retail ecosystem.
One platform visioneliminates the fragmentation that previously plagued their operations. By consolidating content management, syndication, and analytics into one system, they can now efficiently control how their products appear across all retailer websites.
PetIQ is excited to continue their partnership with Syndigo as they expand their eCommerce presence across retail channels. As the digital marketplace evolves, they’re confident that Syndigo’s platform will provide the solutions and support needed to stay efficient and in control while embracing new technologies.
Moving forward, their strategy is built around three key priorities: centralized product information management to easily distribute content across all retail partners, AI-optimized content to stay visible as shoppers discover products in new ways, and smart automation to maintain quality as they grow. This approach gives PetIQ the flexibility to adapt to changes in the digital retail landscape while continuing to deliver excellent results.
