How Virtual Supply Streamlined Product Content Management with Syndigo PIM

Virtual Supply is a fast-growing distributor and brand partner specializing in bringing consumer products to market across major retail channels. With a portfolio that spans multiple categories and a team focused on operational excellence, Virtual Supply needed a better way to manage product data: One that could scale with their ambitions and simplify the process of product content syndication.

Content Management Challenges: Manual Processes

Before partnering with Syndigo, Virtual Supply relied heavily on spreadsheets to manage product information. It was a manual, fragmented process that made it difficult to maintain retail content consistency. Every new listing required a fresh round of coordination with staff, and the lack of a centralized product data system meant that accuracy and speed were constant concerns.

“We used to use Excel to keep all of this information. Now, having a live service site we can go to and access any information we need on our product is so helpful.”
– Philip Schroder, Account Program Manager, Virtual Supply

The team needed a single source of truth – something more consistent, scalable, and collaborative. They wanted information that was reliable so they could move faster, reduce errors, and empower their internal teams to work from the same playbook.

Syndigo’s Approach: Composable and Templatized PIM

Virtual Supply implemented Syndigo Product Information Management (PIM), and the impact was immediate.

Syndigo’s solutions are built to be composable and customizable, which allowe Virtual Supply to tailor their experience for their specific workflows and data needs. At the same time, the templatized framework in Syndigo PIM provided structure and consistency. For example, one standout feature for Virtual Supply was the Frequently Used Attributes sheets. This simple yet powerful tool helped the team synchronize their brand capabilities with retailer taxonomy requirements, streamlining the content creation process and ensuring every listing met the requirements.

The Syndigo Frequently Used Attributes sheets are a great tool for us. Being able to get the answers to most attributes that retailers need from our brands has been instrumental in our continued success with Syndigo.

Philip Schroder, Account Program Manager

The real-time access to accurate product data meant the team could launch new products faster, maintain consistency across channels, and build trust with retail partners. The platform didn’t just solve a data platform…it created a foundation for collaboration.

Syndigo has positively increased our efficiency because we all know exactly where to go to get the information and assets that we need.

Philip Schroder, Account Program Manager

Key Business Outcomes: Speed, Accuracy, and Growth

Virtual Supply’s move to Syndigo PIM delivered results almost immediately:

Speed to Market

Product launches accelerated by over 90%, thanks to real-time access to product data and automated syndication workflows.

Data Accuracy

With over 90% of product fields now fully populated and consistent across channels, the team saw a significant reduction in product return rates.

Sales Growth

Better content and faster execution led to a 60% increase in sales.

Collaboration

Buyers, Account Managers, and Sales teams now work from the same data set, improving alignment and decision-making.

Support That Drives Adoption and Confidence

One of the standout aspects of Virtual Supply’s experience has been the partnership with their Syndigo Customer Success Manager.

Our customer success managers have been amazing. They’ve connected with the right people and made sure we’re taken care of as we learn more and more about the system.

Philip Schroder, Account Program Manager

The hands-on support helped Virtual Supply navigate the Syndigo platform more seamlessly, increasing their speed to results and building confidence in their product strategy.

What started as a search for a reliable data management solution evolved into a strategic partnership that empowered Virtual Supply to scale, collaborate, and grow. With Syndigo, the team at Virtual Supply they built a smarter, more connected way of working.