Market Intelligence Executive Joins Product Information Leader to Develop More Integrated Client-Centric Solutions
(NOTE: As of January 2019 Gladson is now known as Syndigo.)
Gladson, the leading provider of product information and related services to the consumer goods industry, has named Justin Hartanov its Chief Commercial Officer. This newly created role will integrate the company’s sales, account management, marketing, and client engagement teams, and implement processes that serve clients in a more agile framework.
“Gladson is the industry leader in providing verified product content and solutions for the consumer goods industry, and there is an even bigger opportunity to support our clients as the need for high quality digital content grows,” said Hartanov. “Creating an adaptive and flexible go-to-market model will allow us to support our client’s needs today as well as in the future. Gladson is creating innovative solutions that will enable our partners to operate more effectively and I am excited to be a part of that journey.”
Hartanov comes to Gladson from Market Track, a leader in competitive market intelligence, where he spent more than eight years in a series of commercial roles increasing in responsibility. He was most recently Executive Vice President, Asia Development where he led the company’s growth in the Asia-Pacific region. Prior to that, he served as Executive Vice President of North American Client and Business Development for three years. Before Market Track, Hartanov spent several years in the sales and business development organizations at Corporate Executive Board in their Chicago office.
“I am very pleased to have Justin join our team,” said CEO Paul Salay. “He has a track record of developing and leading commercial organizations that create strong client and industry relationships. With this addition, Gladson takes the next step in our evolution of providing new and differentiated solutions to help our clients better navigate the shopper path to purchase on the shelf and online.”
Gladson’s digital asset management and product information management solutions enable the most efficient and accurate transfer of information across the brand and retailer ecosystem on the market today. Clients are able to increase in-store and ecommerce sales with Gladson’s detailed and verified product information that helps shoppers in their buying decisions, while its store optimization services enable attractive and effective store and shelf layouts to facilitate the path to purchase.
Gladson’s enterprise-ready digital content feeds e-commerce, space planning, category management, store optimization, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes.
Mark Chesney, Director, Marketing Communications