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Syndigo Acquires Content Provider Shotfarm

July 25, 2019

Industry’s Leading Integrated Platform Expands Client User Base


CHICAGO, Illinois — July 25, 2019 — Syndigo, a leading provider of verified product content syndication services, today announced that it has acquired Shotfarm, a cloud-based digital asset management system that offers standardized data and workflow for their clients. Terms of the transaction were not disclosed.


The acquisition adds to Syndigo’s growing client base and expands Syndigo’s reach as a leading global content management and syndication provider. Syndigo offers clients access to the largest global retailer network, localized client service expertise, and an extensive library of digital product content.


“We are excited to work with the Shotfarm clients and believe the acquisition will provide additional benefits and capabilities to them,” said Syndigo CEO Paul Salay. “We are also adding new Retailer connections to our network, further expanding the reach for our clients.”


Syndigo delivers accurate and verified product information across the consumer, retail and eCommerce industries in a single, integrated platform. Syndigo’s solutions enable the efficient transfer of product data and attributes between brands and their customers.


“We are at a transformational time in our industry, and it’s exciting to be part of it,” said Mike Lapchick, Shotfarm CEO & Founder. “Adding Shotfarm’s capabilities creates an even stronger centralized system that will deliver more value to all clients. I look forward to joining the Syndigo team and helping our clients leverage our strong industry vision and leadership.”


About Syndigo

Syndigo helps clients grow sales by providing extensive product content, nutrition information and digital media that power engaging experiences across brands, distributors and retailers. Clients in industries such as foodservice, hardlines, grocery, home improvement and DIY, pet, health and beauty, automotive aftermarket, apparel, and healthcare all benefit from Syndigo’s integrated platform, Content Experience Hub, which enables clients to collect, store, manage, audit, syndicate and publish, then analyze their product content across the largest trading network of brand and recipients in the world.


Syndigo solutions include: detailed and verified product information with audit analytics to help facilitate buying decisions; syndication of data to the GDSN utilizing GS1 global standards; retail optimization services for effective in-store floor planning and shelf merchandising; publishing of rich enhanced product content integrated into global eCommerce sites; and interactive tools to allow restaurants, foodservice brands and distributors, fitness apps, and nutritional platforms to organize and share nutrition data with their customers. For more information please visit


Media/Press Contact:
Patrick Niersbach, Vice President, Marketing