Enhancing Fashion Creativity with the powerful ‘Build the Look’ tool 

In the fast-paced world of fashion, staying ahead of trends and providing a seamless shopping experience is crucial. In a sector where visual appeal and style customization are key, there is still a long way to go from simple online browsing to a dynamic, tailored shopping journey. Fashion-forward consumers who seek convenience in creating and visualizing outfits before making a purchase have elevated the standards for customer experience. 

To that end, Syndigo is excited to announce the launch of its new tool – Build the Look. This innovative tool has revolutionized the way fashion retailers and manufacturers curate and manage outfits, enhancing both user interaction and the overall purchasing experience. 

Building on the robust capabilities of Syndigo PIM in the fashion space, the Build the Look tool enhances and extends these functionalities to provide a more interactive and user-focused experience. By leveraging the centralized product information and automated workflows that Syndigo PIM already offers, Build the Look allows fashion professionals to curate and manage outfits with unprecedented ease and precision. 

The “Build the Look” tool revolutionizes the shopping experience by offering a suite of features that cater to both fashion professionals and consumers. It significantly reduces the time and effort required to locate specific fashion items, streamlining the search and curation process. This allows fashion professionals to concentrate more on creativity rather than administrative tasks. 

Additionally, the tool boosts user engagement by providing personalized recommendations and streamlined search options, which not only enhances customer satisfaction but also fosters loyalty. It simplifies the shopping experience by offering easy access to essential information like prices, availability, and styles.  This reduces decision fatigue and enables customers to make informed choices swiftly, enhancing the overall efficiency and enjoyment of their shopping journey. 

Unlock more opportunities with Build the Look 

Here’s a closer look at the advantages that Build the Look offers retailers and fashion manufacturers: 

• Enhanced Product Association and Curation: The “Build the Look” feature allows fashion retailers to easily associate individual products with complete outfits or looks. By linking items in the PIM to fashion collections, themes, or occasions, the tool simplifies the product curation process, ensuring that users can quickly and effortlessly create compelling, well-coordinated ensembles. This increases productivity by reducing the manual effort required to pair items together. 
• Increased Cross-Selling and Up-Selling Opportunities: The tool inherently promotes the cross-selling of complementary items by showcasing them as part of a cohesive outfit or look. Customers are more likely to purchase multiple products when they see how they work together. Increased Cross-Selling and Up-Selling Opportunities. 
• Greater Flexibility and Customization in Product Presentation: Fashion retailers can use the “Build the Look” feature to dynamically adjust the presentation of outfits based on real-time factors such as customer preferences, regional trends, or seasonality. 
• Fashion Guidance: Build the Look provides users with personalized suggestions and trends tailored to their tastes. This guidance helps customers feel up-to-date and confident in their style choices, enhancing their overall fashion experience. 
• Streamlined Collaboration Across Teams: With the Build the Look integrated into the PIM, marketing, merchandising, and creative teams can seamlessly collaborate on creating themed looks. The centralization of product data ensures that all teams have access to the latest and most accurate product information, reducing discrepancies and errors. 

Here are a few key features of the functioning of the tool that make it a breeze to work with: 

• Effortless Navigation and Management Build the Look enables fashion professionals to easily navigate through available entities such as fashion collections, themes, or occasions. This feature simplifies the process of assembling outfits by associating available items stored in the PIM system with specific entities. 
• Seamless Search and Filtering The tool offers seamless and efficient search and filtering options, allowing users to quickly find the items they need. This reduces the time and effort required to locate specific fashion items, making the curation process more efficient. 
• Integrated Item Browsing With Build the Look, users can browse through items available in the PIM system and associate them with the selected entity to build a cohesive look. This integration ensures that all product information, including prices, availability, and styles, is readily accessible. 
• Drag-and-Drop Functionality The tool’s intuitive drag-and-drop feature allows users to arrange items within the look composition effortlessly. This makes it easy to create visually appealing outfits that resonate with customers. 

Integration with Syndigo PIM 

One of the most attractive aspects of Build the Look is its seamless integration with Syndigo’s PIM solution. This integration ensures that all product information is accurate, up-to-date, and easily accessible.  

By integrating seamlessly with existing PIM systems, Build the Look utilizes detailed product data to enable users to assemble and visualize outfits for various collections, themes, or occasions. This not only streamlines the outfit curation process but also ensures that all product information is consistent and up-to-date, enhancing the shopping experience for customers. Furthermore, the drag-and-drop functionality and the ability to browse through items within the PIM system make “Build the Look” a uniquely efficient tool for fashion styling and management, building on Syndigo’s commitment to innovation and excellence in the fashion sector. 

Conclusion 

Syndigo’s new tool, Build the Look, is set to transform the way fashion professionals curate and manage outfits. With its time-saving features, increased engagement capabilities, and simplified shopping experience, Build the Look offers a powerful solution for enhancing the overall purchasing experience. Its seamless integration with Syndigo PIM makes it an even more attractive option for businesses looking to streamline their fashion operations and stay ahead of the curve. 

Contact us to learn more about Build the Look and how it can revolutionize your fashion business.