Head in the Clouds: Soaring High with the Power of Cloud-Native Solutions

January 23, 2024

Note: This is part 3 in our series of posts about how Syndigo’s futuristic approach to its architecture benefits our customers.

In the fast-paced landscape of modern business, where data reigns supreme, choosing the right B2B vendor for your data management needs can be the defining factor between stagnation and success. In this blog post, we’ll unravel the reasons why Syndigo’s cloud-native B2B solution is a strategic imperative for navigating the intricate realm of data management. One of the features of MACH architecture is being cloud-native and Syndigo is the only cloud-native end-to-end solution for data management in the market. So, buckle up as we explore the transformative power of choosing the right partner to elevate your data endeavors to new heights!

Cloud technologies are rapidly becoming table stakes in the space of data management. The benefits of cloud computing for vendors and customers are no longer obscure and bewildering. The ability to rapidly adopt new technologies, the huge savings in costs, the ability to get real-time data and analytics are all values that our customers have seen for years. But let’s look more deeply into some specific benefits that Syndigo customers seen from using Syndigo’s cloud-native solution.

Scale and Scalability:

As businesses grow, they find that their storage requirements grow, sometimes exponentially. While BrandJump was enjoying massive growth in its operations, it partnered with Syndigo to manage product data and content for over 500,000 active SKUs across 35 manufacturers, working with 70+ retail partners in 20+ different subcategories. Cloud services also allow businesses to scale their operations up or down based on demand. This is particularly important in B2B commerce where transaction volumes can vary significantly. Cloud-based solutions enable businesses to handle increased workloads during peak times and reduce resources during slower periods, ensuring optimal performance and cost-effectiveness.

Global Accessibility:

Cloud-based services provide flexibility for businesses to access their data and applications from anywhere in the world with an internet connection. This is crucial in the B2B landscape where companies often operate across different regions and time zones. It enables seamless collaboration, communication, and transactions between business partners regardless of their physical locations. NOW, a leading provider of natural foods, supplements, and vitamins, has operations in over 60 countries. NOW used Syndigo to quickly transfer six years of accumulated product information, imagery, and other data from its previous solution into a new user-friendly interface that saves the brand precious time.

Security and Compliance:

Syndigo invests heavily in obtaining and maintaining various compliance certifications (e.g., ISO 27001, SOC 2, GDPR). Leveraging a compliant cloud provider like Syndigo simplifies a business’s adherence to regulatory standards by inheriting some aspects of the provider’s certification. Newell Brands is a leading consumer products company with over 80 iconic brands and $8bn+ in sales and uses Syndigo to adhere to compliance standards in their business.

“At Newell, our portfolio of products fall into hundreds of different categories and sub-categories – everything from gel pens to butane lanterns to pacifiers – which means we have to manage a diverse and expansive set of data and product specs, and keep up with a wide range of retailers who all have different requirements and processes that are always changing. One of the most valuable aspects of our partnership with Syndigo is the insights and guidance our account team provides us with as we navigate these channels. Our account team is fully versed in our retailers’ processes and requirements, alert us to upcoming changes we need to get ready for, educate us on new compliance standards, and guide us as expand into new regions and countries.”

In this context, it is also important to consider the difference between being cloud-native and cloud-hosted. While some businesses might try to pretend that there is no or little difference between the two terms, both approaches are quite different. Cloud-native development, like the approach Syndigo used in developing its solutions, involves building applications from the ground up to maximize the benefits of the cloud, while cloud-hosted solutions involve migrating or deploying existing applications to the cloud without necessarily restructuring them to be inherently cloud-aware. As a result, cloud-native is equipped to deliver on agility, scalability, and leveraging cloud-specific features, while cloud-hosted is just a traditional on-premises architecture shifted to the cloud.

To use an analogy, using a cloud-native solution is like driving a racecar on a racetrack, using a cloud-hosted solution is like driving a minivan on a racetrack. You’re still on a racetrack, but only one of those cars was designed to race.

Syndigo’s architecture is designed to provide solutions for our customers that are scalable and flexible. Our architecture allows for seamless adaptation to evolving business needs, enabling rapid deployment of services, and fostering a culture of continuous improvement. Contact us to learn more about how our approach to innovation can make your business more competitive in your space.

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