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Bumper to Bumper Sponsored Content Management Program 

Select vendors can syndicate, manage and optimize product content at Bumper to Bumper banners at no cost. 

Bumper-to-Bumper

Services Agreement

Retailer Sponsored Services – Bumper To Bumper

Welcome to Syndigo’s portal to register for access to Syndigo proprietary cloud-based Services (the “Services”) using Syndigo’s Platform for certain retailer sponsored services for the above named Syndigo client, (the “Recipient”) . By completing the requested registration form and clicking “Accept”, you are acknowledging that you are requesting the Services on behalf of the legal entity identified on the registration form (the “Vendor”) on whose behalf you are acting and have the authority to enter into this Services Agreement (the “Agreement”). Vendor and Syndigo may be referred to in this Agreement individually as a “Party” and collectively as the “Parties”.
The effective date of this Services Agreement is the day you click “Accept” on the registration form (the “Effective Date”).

YOU ACKNOWLEDGE THAT BY CLICKING “ACCEPT” YOU ARE ENTERING INTO AN AGREEMENT ON BEHALF OF THE VENDOR AS SET FORTH BELOW AND REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND VENDOR AND ITS AFFILIATES TO THE TERMS AND CONDITIONS IN THIS AGREEMENT. FURTHER, BY CLICKING “ACCEPT” YOU ACKNOWLEDGE THAT YOU AND THE VENDOR HAVE HAD THE OPPORTUNITY TO REVIEW THIS SERVICES AGREEMENT. BY ACCESSING OR USING THE SERVICE(S) THE VENDOR AGREES TO BE BOUND BY THE TERMS OF THIS SERVICES AGREEMENT. IF VENDOR DISAGREES WITH ANY PART OF THIS SERVICES AGREEMENT, VENDOR MAY NOT ACCESS THE SERVICE(S).

1. SYNDIGO SERVICES – CONTENT EXPERIENCE SUITE

The Services include the use of and access to Syndigo’s proprietary software and web portal, the Content Experience Suite (the “Platform”) in connection with the Services, including the following:

  • Platform Users: up to 5
  • Data Quality Scoring: Parameters within the Platform measure and report data quality, completeness, and feedback from recipients.
  • Storage of Digital Assets and Rich Media – Up to 200GB: Digital storage space accessible via the Platform to store and maintain all digital assets applicable to the Services including images, documents, videos, 360 spin images, and other rich media.
  • Self-Guided Training Materials: Receive accurate and up-to-date user guides and new functionality updates to support usage of the Platform.
  • Training Webinars: Retailer specific training videos available for all Platform Users.

2. CORE MARKETING CONTENT

The Services include allowing Vendor to upload information relating to the goods provided by Vendor to Recipient, including without limitation images, logos, goods information and goods characteristics/properties (“Vendor Data”) to the Platform for Syndigo to store and syndicate to Platform recipient connections, subject to the following:

  • Recipient of Vendor Data: Recipient
  • SKU number for Vendor Data: Unlimited
  • Vendor will upload the Vendor Data to Syndigo in the format and meeting the specifications required by Syndigo via a mutually agreed upon method.
  • As of the date hereof, the Services provided by Syndigo to Vendor hereunder are financially sponsored by Recipient pursuant to an agreement between Recipient and Syndigo (the “Sponsorship Agreement”).

3. TERM AND FEES

This Agreement commences on the Effective Date and will end 12 months from the Effective Date, unless earlier terminated (the “Initial Term”). This Agreement will automatically renew for successive additional terms of 12 months in length (each a “Renewal Term”), unless either Party gives at least 60 days written notice to the other Party prior to the expiration of the Initial Term or a Renewal Term. The Services provided under this Agreement will be provided without charge to Vendor for so long as (and to the extent) the Sponsorship Agreement remains in effect. Notwithstanding the foregoing, in the event the Sponsorship Agreement terminates or expires, Syndigo may terminate this Agreement by providing 10 days’ notice to Vendor (e-mail being sufficient). If Vendor requests syndication to an additional recipient or the syndication of information outside the scope of Core Marketing Content or GDSN Services described in this Agreement or if the Sponsorship Agreement terminates, additional terms and fees may apply and Vendor will be referred to Syndigo’s sales department for assistance.

4. SYNDIGO LICENSE GRANT

Syndigo grants to Vendor a limited, non-exclusive, non-transferable right to make use of the Services solely for the purposes specified herein. The license granted under this Section is automatically revoked upon termination of this Agreement. Vendor acknowledges that the Services are proprietary to Syndigo and that Syndigo owns certain Intellectual Property Rights in and to the Services and that Vendor will not acquire any rights thereto other than the right to use the Services as set forth under this Agreement. “Intellectual Property Rights” means all copyrights, including any rights to derivative works, trademark rights, trade secrets, know-how and patents, whether arising under federal, state or foreign law. Syndigo’s Intellectual Property Rights do not include any rights to Vendor Data or Vendor’s products, labels, packaging, illustrations, images, copyrights, trademarks, or trade dress generally, and such rights will remain solely those of Vendor. Vendor will not reverse assemble, reverse compile, or otherwise translate any portion of the software or other intellectual property relating to the Services.

5. VENDOR CONTENT

Vendor may provide Vendor Data to Syndigo for use by Syndigo in performance of the Services, subject to the terms and conditions of this Agreement. Upon submission of any Vendor Data, Vendor hereby grants to Syndigo a perpetual, non-exclusive license to store, host, use, copy, modify (as directed by Vendor), distribute, display and sublicense solely in connection with the performance of the Services. Syndigo acknowledges that the Vendor Data is proprietary to Vendor and that Vendor owns certain Intellectual Property Rights in and to the Vendor Data. Unless otherwise provided in this Agreement, Syndigo is not responsible for the quality of the Vendor Data and does not verify the accuracy of any data, attributes or information included therewith.

6. WARRANTIES; LIMITATION OF LIABILITY

6.1 Syndigo’s Warranties. Syndigo warrants that the Services will be performed in a good and workmanlike manner. Syndigo does not warrant that the Syndigo Content is free from errors, accurate, complete or current. SYNDIGO MAKES NO OTHER REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY OR OF FITNESS FOR A PARTICULAR USE. VENDOR ACKNOWLEDGES, EXCEPT AS OTHERWISE PROVIDED UNDER THIS AGREEMENT, VENDOR IS BEING PROVIDED AND ACCEPTING THE SERVICES ON AN “AS IS” BASIS. VENDOR ACKNOWLEDGES THAT THE SERVICES MAY INTERACT WITH THIRD-PARTY WEB ENVIRONMENTS OUTSIDE SYNDIGO’S CONTROL AND SYNDIGO WILL NOT BE LIABLE FOR ANY DAMAGES OR LOSSES INCURRED BY VENDOR DUE TO ANY ERRORS, OMISSIONS, OR DELAYS IN THE OPERATION OF SUCH THIRD-PARTY WEB ENVIRONMENTS.

6.2 Vendor’s Warranties. Vendor represents, warrants and covenants (i) the Vendor Data does not infringe on any third-party Intellectual Property Rights; (ii) Vendor has all necessary rights, power and authority to grant the rights and licenses provided to Syndigo under this Agreement; (iii) Vendor will not publish, post, upload or otherwise transmit Vendor Data that contains any viruses, Trojan horses, worms, time bombs, corrupted files or other computer programming routines that are intended to damage any systems of another; and (iv) the Vendor Data does not violate any third party’s privacy rights, rights or duties under consumer protection, or constitute libel, slander or defamation, or include material which is obscene, pornographic, or adult-oriented. Vendor is solely and exclusively responsible for all Vendor Data and must make all reasonable efforts to verify the Vendor Data is accurate, up-to-date and lawful. Vendor will comply with any governmental law, statute, ordinance, administrative order, rule, or regulation applicable to the marketing and advertising of consumer products, including, without limitation, under applicable state unfair and deceptive trade practice laws, the FTC Act and the Federal Food, Drug and Cosmetic Act.

6.3 Limitation of Liability. SYNDIGO’S AGGREGATE MAXIMUM LIABILITY TO VENDOR HEREUNDER SHALL BE LIMITED TO $1,000 USD. NOTWITHSTANDING ANYTHING IN THIS AGREEMENT TO THE CONTRARY, NEITHER PARTY OR ITS DIRECTORS, OFFICERS, EMPLOYEES AND AGENTS WILL BE LIABLE FOR ANY CLAIMS FOR INCIDENTAL, INDIRECT, SPECIAL, OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF PROFITS, LOST DATA OR LOSS OF GOODWILL) ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT. THE SERVICES ARE INTENDED SOLELY AS BUSINESS INTELLIGENCE TOOLS AND VENDOR’S USE OF, AND RELIANCE UPON, SAME ARE VENDOR’S SOLE RESPONSIBILITY, WITH VENDOR ASSUMING ALL ASSOCIATED RISKS.

7. INDEMNIFICATION

7.1 Syndigo’s Indemnification. Syndigo will indemnify, defend and hold Vendor harmless from and against any and all third-party claims, actions, liabilities, damages, costs and expenses (including reasonable attorney’s fees) arising from an allegation that the Services when used in accordance with the terms of this Services Agreement, infringes any third-party Intellectual Property Right.
7.2 Vendor’s Indemnification. Vendor will indemnify, defend and hold Syndigo and Recipient harmless from and against any and all third-party claims, actions, liabilities, damages, costs and expenses (including reasonable attorney’s fees) arising from (i) Vendor’s breach of this Services Agreement; and (ii) an allegation that any Vendor Data infringes any third-party Intellectual Property Right.
7.3 Notices and Claims. Indemnification will be available only where the Party seeking indemnification promptly notifies the other Party in writing of any such claims and if applicable, promptly tenders full control of the defense and settlement of any such claim to the indemnifying Party at its expense and with its choice of counsel. The Party seeking indemnification will cooperate with the indemnifying Party in defending or settling such claim and may join in the defense with counsel of its choice at its own expense.

8. MISCELLANEOUS

8.1 Waiver and Amendment. No modification, amendment or waiver of any provision of this Services Agreement is effective unless in writing and signed by both parties. No failure of delay by either Party in exercising any right, power, or remedy under this Services Agreement, except as specifically provided herein, will operate as a waiver of any such right, power or remedy.

8.2 Successors and Assigns. Vendor may not assign, transfer, or delegate its rights or obligations under this Services Agreement, voluntarily or involuntarily, whether by merger, consolidation, internal reorganization or dissolution, without Syndigo’s prior written consent; provided, however that Vendor may assign its rights hereunder to an acquirer of all or substantially all of its assets or equity, or divestiture of any Vendor division or line of business, with notice to Syndigo.

8.3 Notices. All notices, demands or consents required or permitted under this Agreement will be in writing. Notice will be considered delivered and effective when (a) personally delivered; (b) delivered by private overnight carrier with delivery confirmation; (c) delivered by certified U.S. Mail, return receipt requested. Notice will be addressed to the person and address identified on the registration form for Services or to such other address or addressee as either Party may from time to time specify by notice to the other Party.

8.4 Governing Law and Venue. This Agreement will be governed by the laws of the state of Delaware, excluding conflict of laws provisions.

8.5 Severability and Survival. If any provision of this Agreement is held by a court of competent jurisdiction to be contrary to law, such provision will be changed and interpreted so as to best accomplish the objectives of the original provisions to the fullest extent allowed by law and the remaining provisions of this Agreement will remain in full force and effect.

8.6 Complete Agreement. This Agreement constitutes the final and complete understanding between the Parties with respect to the subject matter hereof, and supersede any prior or contemporaneous agreements, discussions or negotiations.

8.7 Force Majeure. Neither Party will be liable to the other Party for any failure or delay in performance caused by reasons beyond its reasonable control, including but not limited to, acts of God, strikes or shortages of materials.

8.8 Publicity. Syndigo may publicly identify Vendor as one of its clients, including displaying Vendor’s name and logo on Syndigo’s website and in its marketing materials.

8.9 Confidentiality. The Parties will keep in strictest confidence, both during the term of this Agreement and subsequent to termination of this Agreement, and will not for any reason, except as directed by the disclosing party, disclose, communicate or divulge to any person, firm or corporation, or use, directly or indirectly, for their own benefit or the benefit of others, any information which in good faith and good conscience ought to be treated as confidential information including, without limitation, information relating to the trade secrets or business affairs of the disclosing party. Upon termination of this Agreement, for any reason whatsoever, the receiving party shall turn over to the disclosing party all materials containing confidential information. The foregoing obligation of confidentiality and non-disclosure will not apply to (i) information which at the time of disclosure or discovery is in the public domain; (ii) information which, after disclosure, becomes part of the public domain by publication or otherwise, except by breach of this Agreement; (iii) information which the receiving party can establish by reasonable proof was in its possession at the time of disclosure by the disclosing party and was not acquired, directly or indirectly, from the disclosing party; (iv) information which a receiving party receives from a third party, provided, however, that such information was not obtained by said third party, directly or indirectly, from the disclosing party and that said party has a right to disclose it. Information which is required by law to be disclosed may be disclosed provided, however, that to the extent practicable, the disclosing party is first given notice of the required disclosure and an adequate opportunity to seek appropriate legal relief to prevent such disclosure or limit its use and further disclosure.

8.10 Privacy and Data Security. All capitalized terms in this Section but not otherwise defined under this MCA shall have the meanings defined in Regulation (EU) 2016/679 (“GDPR”). If, in the context of the provision of the Services, Syndigo Processes Personal Data on behalf of Vendor, Syndigo shall be deemed to act as a Processor, and Vendor shall be deemed to act as a Controller with respect to the Processing of such Personal Data. Vendor agrees that if the Parties have not agreed upon a Data Processing Addendum (as defined below), or when a Data Processing Addendum is not in full force and effect for any other reason, Vendor shall be prohibited from submitting to or otherwise Processing Personal Data within the Syndigo applications if said Processing is governed by data protection or privacy laws that require the execution of a processing agreement between the Processor and the Controller (“Data Processing Addendum”), such as the GDPR, and shall be obligated to immediately cease and desist from any such Processing activities for as long as a Data Processing Addendum between the Parties is not in full force and effect. Syndigo’s Data Processing Addendum is available at Vendor DPA or by request to privacy@syndigo.com and can be accepted by returning a signed copy of the Syndigo Data Processing Addendum Accession Agreement to privacy@syndigo.com (which can be obtained by contacting privacy@syndigo.com).