Product content is more than just information—it’s the foundation of how shoppers and customers experience a brand. In this edition of our annual global consumer research study, we uncovered how consumers interact with product content, what they expect from brands, and how content influences their buying decisions across every channel.
We surveyed more than 8,500 shoppers across six major markets around the world to understand how product experiences shape perception, loyalty, and sales in 2025. Their responses reveal powerful insights for retailers and consumer brands to shape strategy and optimize the customer journey.
Download the guide now for the complete results and analysis.
Inside The State of Product Experience Report
- How product content influences brand perception
- Which types of e-commerce content drive sales
- Differences in behavior and preferences across global markets
- How shoppers reconsider content in the face of uncertain market factors
