Syndigo Enhanced Content: Create, and Manage Rich Media at Scale

“Colgate-Palmolive has seen a significant conversion rate lift with Syndigo Enhanced Content. By incorporating immersive product storytelling and interactive elements, Colgate-Palmolive experienced a remarkable 13% increase in shopper engagement and conversion rates.”

“We decided to use Syndigo because of its ease of use and the shared development interface. We wanted to make sure that our business users would be able to work in the tool and fully utilize it without a lot of training and experience. It has helped us revolutionize our internal processes to store and syndicate content to our multiple channel partners. We’ve been very happy partnering with Syndigo. Their internal technical team is fantastic and helps us get up to speed very quickly. They have been a great partner.”

Syndigo has enabled our team to work efficiently managing our large product catalog. The platform’s capabilities allow us to publish and syndicate best-in-class enhanced content seamlessly across multiple retailers while working with hundreds of SKUs each season. Building enhanced content is user friendly, and the widgets are easy to customize. Creating retailer-specific content has also been a seamless process. The team is so friendly, and the support team is extremely knowledgeable, responding promptly with valuable assistance when we need it.

“Syndigo made everything so simple–your support team jumped in, formatted all the copy, and activated it without me lifting a finger. And it was affordable, which is a big deal for a start-up like us.”