Girlactik’s Glow-Up:
A Digital Transformation with Syndigo

Girlactik, the beauty brand that has been making waves with its innovative makeup products, faced a challenge: navigating the digital landscape and managing retail distribution effectively. 

The Beauty Blunder

Before their partnership with Syndigo, Girlactik was in a bit of a beauty blunder. Dominick Briguglio, Principal Consulting Officer at Girlactik shared, “My main job is to handle brand and retail distribution and development, with a side of inventory management. Juggling all this without a streamlined process was a nightmare.”

Syndigo to the Rescue

Enter Syndigo, offering Syndication capabilities and Enhanced Content to not only simplify the content distribution process but also optimize Product Detail Pages, making them significantly more engaging.

“Syndigo made everything so simple–your support team jumped in, formatted all the copy, and activated it without me lifting a finger. And it was affordable, which is a big deal for a start-up like us,” said Briguglio.

With Syndigo Enhanced Content, Girlactik was empowered to create captivating product pages that resonated deeply with their audience. “For small brands like ours, having a partner like Syndigo to deliver Enhanced Content is crucial for growth,” Briguglio added. 

The Glow-Up

This partnership was nothing short of transformative. Dominick and the team were liberated from manual projects such as data-entry, allowing them to focus on strategic initiatives. “Syndigo gave me back my time, letting me focus on getting our products into stores and sold online,” Briguglio explained. The streamlined process meant Girlactik could quickly onboard products and see a fantastic return on investment.

Syndigo’s impact on Girlactik has been profound. “Since launching advanced PDPs, we’ve seen a huge difference. The onboarding was a breeze, and the process was fast,” Briguglio noted. This collaboration didn’t just simplify content delivery for Girlactic; it amplified customer engagement and skyrocketed conversion rates.

Future Fabulous

Looking ahead, Girlactik is buzzing with excitement about the future with Syndigo. Plans are in motion to expand their partnership beyond Costco to other online retail platforms. With Syndigo’s expertise at their fingertips, the future shines bright for Girlactik as they continue to expand their brand presence.

The collaboration between Syndigo and Girlactik shows the power of effective digital content management. By addressing Girlactik’s challenges and providing top-notch solutions, Syndigo has helped the brand thrive in a competitive market where emerging brands are both trying to enter and thrive in the market. As Briguglio sums up, “The most important thing is that Syndigo has simplified the process of getting content to the customer. The support team is quick to respond and wonderful to work with. The partnership has been beneficial to a brand just starting out.”