Data Distribution

Data distribution refers to the process of sending data across various retail and e-commerce channels and platforms, to ensure it reaches the intended audience. 

What is Data Distribution?

Data distribution is the process of delivering product data across various retail channels and platforms for e-commerce and in-store compliance, to ensure consistency and accuracy. It is a key component of product content syndication, which is core to Product Experience Management (PXM). Data distribution helps brands maintain consistency across their in-store and digital shelf. Retailers accept data distribution from brands as part of their supplier product onboarding (sometimes referred to as vendor onboarding). 

Syndigo’s comprehensive platform ensures that brands can achieve accurate and efficient data distribution across their channels, enhancing visibility and reach.