Digital Shelf Analytics
Digital shelf analytics involves analyzing data related to the performance of products on the digital shelf.
What is Digital Shelf Analytics (DSA)?
Digital Shelf Analytics (DSA) are a series of reports and analyses to better understand the performance of product listings within and across digital channels. DSA provides insights into a product’s visibility, engagement, pricing, availability, and conversion rates. This helps brands optimize their PXM strategies. Syndigo offers a suite of DSA tools and reports to provide insights into product performance, helping businesses make data-driven decisions.