A/B Testing

A/B Testing is a method of comparing two variables to determine which performs better based on the outcome each provides. 

What is A/B Testing? 

In the world of product experience, A/B Testing involves showing different versions of content in a product detail page —such as images, descriptions, or layouts—and measuring which version drives better outcomes, usually in the form of engagement or conversion. It’s a key strategy for optimizing product detail pages and enhancing the experience at the digital shelf. 

Syndigo’s A/B Testing tools are part of Syndigo’s digital shelf analytics capabilities within Product Experience Cloud, enabling brands to test enhanced content directly on retailer sites to continuously optimize their content. Combined with product experience analytics, Syndigo helps brands make data-driven decisions to improve content performance, increase conversions, and stay competitive.