Social Commerce

Social commerce is the use of social media platforms to promote and sell products directly to consumers. 

What is Social Commerce? 

Social commerce integrates shopping experiences into social media platforms, allowing users to discover, engage with, and purchase products without leaving the app. It blends content, community, and commerce to drive conversions through social engagement. 

As part of a well-rounded multichannel e-commerce strategy, social commerce helps brands reach consumers where they spend the most time. Platforms like Instagram, TikTok, and Facebook have evolved into powerful social media marketplaces, enabling seamless product discovery and purchase. They enable brands to market products through social content and advertisements and often allow for direct sales to consumers through their platforms. 

Syndigo supports social commerce by delivering optimized product content across social and retail endpoints. Its platform ensures consistent, engaging experiences across every channel—including social media marketplaces—helping brands grow visibility and sales.