New Item Setup for private brand labeled suppliers

Introduce new items, accelerate updates, and manage PDP content at Kroger from one easy place.

Kroger Our Brands Suppliers and Partners

Hello!

Kroger Own Brands is excited to announce the move to an improved platform for New Item Setup (NIS). Syndigo will be replacing Vendor Item Portal (VIP) as Kroger Own Brand’s platform for new item setup. It will provide streamlined collaboration between the content you are responsible for versus the PL Marketing team, making the requirements from you clearer and with far fewer attributes overall.

Please submit the form below. Submitting this now will ensure we have the right contact information for your company, and you are in the best position for the transition. We will provide information on training and migration over the next couple of months. If you have questions, feel free to provide them in the comments/question section of the form.

We are excited to move this initiative forward and appreciate your support in delivering great products to our Kroger shoppers!

Please Complete ASAP

Complete the form to stay connected and get started with Kroger Our Brands transition to Syndigo

Frequently Asked Questions

What should I be doing now to prepare for moving to Syndigo?

Know your 1WorldSync VIP current contract end date. If you are currently up for renewal, do not renew. Complete the form here to receive ongoing communication regarding next steps.

Can I use Syndigo for my national brand item setup with Kroger?

Yes, you can use Syndigo for both your Kroger and national brand items with Kroger.

What if I’m already using Syndigo for Kroger Item API?

There are many brands that have been using Kroger Item API since 2022. If you are already contracted with Syndigo for the Kroger connection, you simply need to attend the Kroger Our Brands training and have your Syndigo feature enabled for Kroger Private Label NIS. Complete the form here and some will get back with you.

When will the Syndigo platform be ready to use?

The Syndigo platform for Kroger Labeled Products will be open for business soon, but don’t wait to get started. Fill out the form here to start the process of Syndigo account setup and training.

When will I no longer be able to use VIP for my Kroger Labeled Product introductions?

This date has not yet been determined, but it’s critical to Kroger Our Brands to move their Kroger Labeled suppliers to Syndigo ASAP, as data quality depends on it.

I use GDSN, can I leverage it with Syndigo?

Yes, if you are engaged in GDSN you can leverage that investment with the Syndigo Kroger Item API. Fill out the form here and get scheduled for training so you know how the GDSN connection works.

I use the Global Data Synchronization Network (GDSN) for product data syndication to my trading partners. Can I use my current GS1 Certified Data Pool provider to fulfill the new item setup needs for Kroger Our Brand products?

If you are engaged in GDSN you can leverage that investment with the Syndigo Kroger Item API. You can use any GS1 certified data pool. You will, however, need to migrate from 1WorldSync’s Vendor Item Portal (VIP) to Syndigo to complete your item submissions (top-off).