Syndigo and Acosta Group Forge Strategic Partnership to Accelerate Digital Shelf Solutions

In a move to accelerate platform integration for customers in the digital commerce space, — Syndigo, a leading SaaS commerce data management provider, today announced a partnership with Acosta Group, a collective of the most trusted retail, marketing, and foodservice agencies. This collaboration highlights a further strengthening of Syndigo’s leadership in and commitment to the grocery and foodservice industries and the strategic expansion of capabilities for Acosta Group, enhancing its digital commerce capabilities and ensuring superior product visibility and consumer engagement online.

“Partnering with Syndigo marks a significant milestone in our journey to elevate the digital commerce experience for our clients,” said John Carroll, President Digital Commerce and Advanced Analytics of Acosta Group. “This strategic collaboration brings together unparalleled expertise to enhance product visibility and consumer engagement on the digital shelf. By leveraging Syndigo’s cutting-edge cloud native solutions, we’re helping our clients achieve greater success and drive meaningful connections with shoppers, reinforcing our commitment to delivering exceptional value and innovation.”

Syndigo CEO Simon Angove commented, “Acosta Group’s strong presence in the CPG sector and knowledge of retail operations make them an ideal partner. Our combined efforts will ensure that clients of both companies benefit from enhanced visibility and engagement on the increasingly important digital shelf.”

Acosta Group and Syndigo have already collaborated to deliver exceptional customer experiences that increase brand loyalty for customers. Their joint project with Chicken of the Sea helped the customer to create a best-in-class digital shelf experience combined with an easy syndication experience for their retailer partners, that provides a seamless experience from content to consumer.

“As digital channels continue to accelerate their share of shopper experiences, this partnership ensures that Acosta Group clients are well-equipped to thrive in rapidly evolving markets,” added Carroll. “By leveraging Syndigo’s industry-leading technology, Acosta Group is poised to help clients navigate the digital frontier effectively, ensuring they remain competitive and connected with consumers.”

About Syndigo

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a “single source of data truth” inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen.

Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For more information, visit www.syndigo.com and follow us on LinkedIn.