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Syndigo Accelerates Growth of Retailer Network with Newly Appointed Retail Partnership Development Team

Retail Partnership Development

Tim Marshall Named Vice President, Kyle Dellipoali Named Director of Retail Partnerships to Support Syndigo’s Growing Retail Network Expansion

July 01,2024 — Syndigo, an Atlanta-based leading SaaS commerce data management provider, announced the appointments of Tim Marshall to Vice President, Retail Partnerships and Kyle Dellipoali to Director, Retail Partnerships for Syndigo. In these newly created roles, Marshall and Dellipaoli will focus on driving value for Syndigo’s manufacturer brands by accelerating the growth of Syndigo’s already extensive retail network.   

Both Marshall and Dellipoali bring a track record in supporting the retail sector. Marshall brings a background of product data management and content optimization, while Dellipoali has proven success in driving successful business initiatives, IT strategic planning, and vendor onboarding programs. Together they will spearhead Syndigo’s initiatives aimed at delivering superior value through the Syndigo network. 

“These strategic appointments mark a significant step forward for Syndigo to meet the evolving needs of the retail industry,” said Derek Dean, Syndigo President–Americas. “Tim’s expertise and visionary approach, combined with Kyle’s extensive retail service experience, will play a crucial role in advancing our mission to provide unparalleled digital commerce and data management solutions for the entire consumer goods ecosystem.” 

The appointments reflect the growing needs of retailers to engage and convert shoppers both online and in physical stores. Syndigo’s cloud-native product information management (PIM) and syndication capabilities allow for complete product experience management (PXM) for consumer goods brands and retailers.  

The company’s integrated vendor onboarding solutions, including its VendorSCOR workflow capabilities ensure that both retailers and their brand partners can view and manage product information in their own customized views, while maintaining a single product record throughout the system, in real time. This ensures that all parties can manage product information and supporting marketing assets for shopper engagement, while minimizing issues related to incomplete data or updated product information.  

About Syndigo

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a “single source of data truth” inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen.

Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For more information, visit www.syndigo.com and follow us on LinkedIn.

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