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How Organizations Leverage PIM/MDM to Navigate Market and Covid Challenges Successfully

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How Organizations Leverage PIM/MDM to Navigate Market and Covid Challenges Successfully

In this day and age, customers expect seamless and consistent shopping experiences through multiple channels including online, in-store, and across devices.

How do you automate and streamline your business so you have accurate and compelling product information to serve customers and ultimately grow revenue? How do you do this while being compliant around data & content standards so you can move faster?

Kingfisher, a $15 billion global home improvement firm that distributes equipment and supplies for do-it-yourselfers did just that.

Learn from them on how they were able to achieve:

  • 2X Add to Cart rates through content enhancements in targeted categories
  • 87% increase in added visual and video content last year through vendor engagement and leaner production methods
  • Utilize analytics and testing to optimize their customer experience

Register now for this on-demand webinar and hear from Phil Carline, Head of Digital Content, as he shares his story on how Kingfisher was able to utilize Product Information Management (PIM) to grow their business. See how you may be able to apply these learning to your business.

Speakers

Karim Iskandar

Karim Iskandar

Managing Director, Syndigo

Phil Carline

Phil Carline

Head of Digital Content, Kingfisher plc