Data Quality Drives Complete Customer Experiences

Improving the quality of product content is paramount to achieving eCommerce priorities. Yet unlocking data quality is easier said than done.

Business Impacts: Inaccurate & Incomplete Data

Inaccurate data creates massive inefficiencies to the global commerce ecosystem. Without quality data at the beginning of a process, it is extremely time consuming and costly to manage later.


Hours spent annually manually managing product content for a company with 10,000 SKUs


Online grocery shoppers expect more production information


Reduction in returns from detailed, accurate product descriptions


Error in case height =

- 1,000 fewer cases per truckload
- 20 fewer cases per pallet
- 6 more trucks than necessary

Does This Sound Familiar?

Without guidelines to your data entry process, you risk errors in your data, redundant work, and items sitting idle that could be selling.

Challenges With This Approach

Here are just some of the risks that a missing data quality process can pose.

All Users Can See The Data

Without selecting the attributes or assets an employee works on, they will have full visibility to proprietary data.

No Notification Process

Items get lost in the mix without a responsible party.

No Direction for Employees

Data can trickle in from multiple working groups and current data could accidentally be overwritten.

No Approval Process

There is no way to ensure data accuracy.

Why Is Having Good Data Quality Difficult?

Companies often struggle to stay updated with changing requirements and efficiently manage content across multiple channels and siloed data sources.

Multiple Systems

Suppliers have multiple systems that house product content for individual departments

Changing Requirements

Product content requirements change quickly and often.


Disparities between ecom, space management, advertising, other needs can lead to damaging consumer experiences.

Creating Data Stewardship Through Continuous Improvement

Establishing a data culture and improving data quality is not a one-time project. It is an ongoing discipline that drives breakthrough results and critical competitive advantages. A simple approach involves the following steps:

  • Set content requirements
  • Add rules (format)
  • Fit for purpose scoring models
  • All content evaluated, scored
  • Report – Volume, Trends
  • Feedback and iteration

Data Quality Dimensions

There are many elements that determine data quality, and each can be prioritized differently by different organizations based on their goals.


Data Quality Principles

When the right data is delivered to the right place at the right time, your business wins. Your data should be:

1. Easy to create
  • New item setup process
  • GS1 compliant
  • Single-source system of truth
3. Easy to share
  • Company-wide understanding
  • Easy-to-use systems (Not email!)
  • Access to GS1 network
2. Easy to update
  • Attribute accountability
  • Clear lines of communication
  • Documented rules to protect quality

Short-Term Wins: How to Create & Manage Quality Data

Here are some basic ways to take charge of your data quality and give your customers the best shopping experience online and in-store:

Product Information Management System: Accessible to all with workflows and protections consistent with governance.

Photographer: Hire a professional who understands GS1 Standards and your governance procedures.

Connections: The GS1 Network is important, but also consider other places that your data needs to go.

Data Quality Engine: Completeness, Readiness, Accuracy

Syndigo’s robust Data Quality Engine performs thousands of validations to ensure not only the completeness, but also the readiness and accuracy of your data.

Custom Dictionary

Spell Check, Grammar

Real-Time Readiness Scores

All Products

Custom Audit Rules

Supplier Quality Management

Comprehensive Validation Rule-set

Recipient/Industry Specific

End-to-End Content Process for Smarter Growth

It is difficult to distribute data in multiple formats across retailers and internal departments. Managing it all is a drain on internal resources, and a challenge if using multiple solution providers. And if data quality is the driver, then it starts with a single source of truth.

A recent Forrester Consulting study, commissioned by Syndigo, revealed that

94% of participants

believe that having an end-to-end solution to create, manage, syndicate, enrich, and optimize product data would be valuable for retailer integration.

Syndigo is your single end-to-end solution for all content management and distribution, across GDSN, nutrition, core and enhanced content, with analytics & reporting…enabling our clients to provide a single source of truth to their consumers.

Our Content Experience Hub saves time and resources by integrating all product content management in a single place, away from existing process of managing multiple data sources manually and independently.


Automate manual tasks and increase efficiency.


Bring products to market faster.


Detect errors and prevent costly data challenges.


Increase data quality.

Ready to Learn More?

Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, including over 12,000+ manufacturers and suppliers.