After the eCommerce boom of 2020, retail as we knew it transformed. While it was already heading into a highly digital presence, the drastic growth of eCommerce activity accelerated that change. What has this led to? A bigger need for compelling product content, streamlined processes, transparency and more.
However, those top challenges retailers have faced for years remain largely the same. At the end of the day, retailers want to drive revenue and brand loyalty by staying ahead of the competition and meeting consumers where they are (with the items they want). More than ever, these companies need a single solution that addresses their challenges and enables them to achieve these goals.
Syndigo’s Content Experience Hub (CXH) is that solution, as it ingests, validates, manages, enriches, and optimizes both supplier and private label content—with the objective of meeting retailers’ unique requirements and maintaining consistency across all their channels.