Many departments may need product content. Before capturing information, consider reviewing across your organization. It is often more efficient to capture all information at once than through multiple stages or vendors.
Content can be captured manually, and while you may be able to upload content to a retailer, the burden is on you to ensure proper specifications or your item may not be accepted. A quality content partner should have multiple ways to accept your information, with relationships across suppliers and recipients. That way, your items are displayed accurately, to each recipient’s requirements.
In addition to formatting, retailers may require additional content in their requirements. This helps them sell more, which is a good thing! However, if your syndication partner simply passes along your information, your data may not be accepted.
Accurate Core product content is only the beginning. Shoppers are accessing more Enhanced content than ever. Top retail sites (Amazon, Costco, Google, Lowe’s, Target, Walmart) favor or even require additional Enhanced content such as Engaging Hero images, comparison charts, usage videos or other marketing content to meet content readiness requirements.
Not all portals are created equal. The Syndigo Content Experience Hub (CXH) connects your entire content process – ingesting, managing, syndicating, enriching and optimizing your digital assets through a single platform. It’s all connected, so you can add and update information in real time, any time.
An easy-to-use tool is important, but it is just as important to have a large content distribution network. Syndigo connects directly to a global network of brands and retailers, enabling efficient and accurate transfer of information across 1,750+ retailers worldwide.
While many content providers can deliver data, the definition of “direct feed” may vary. Syndigo has preferred partnerships with both Amazon and Google, which means that we ensure your content matches their delivery needs and the data is fed directly into their systems – no manual uploads or file transfers needed.
Walmart developed its Connected Content Content Partners to simplify product information requirements. Syndigo is approved across Syndication, Enriched core content and Rich Media. This means you have a Connected Partner regardless of whether you need to collect, enrich or syndicate your content to Walmart’s online platform.
Suppliers may tout a large retailer network, but if they simply distribute content for free, there may be no validation that it is being used. There is little incentive to ensure retailer needs are met and your content is in the proper format. At Syndigo, our retailers are also clients, which means they are invested in having the proper content requirements needed for their systems.
By understanding your product activity across PDPs you can continually improve performance. In CXH, Syndigo provides a data quality score for each item and for your data across each recipient, with workflows to manage your progress and improvement. Syndigo’s analytics capabilities help you implement real-time adjustments to continually optimize your pages for better results.
Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, including over 12,000+ manufacturers and suppliers.