For John B. Sanfilippo & Son, Inc., a publicly traded (NASDAQ: JBSS) but family-controlled business, tradition and values are important. For nearly 100 years, JBSS has been driving results the “right way” – while innovating every step of the way.
As a producer of premium quality nut products and snacks under brands including Fisher®, Orchard Valley Harvest®, Squirrel Brand®, and Southern Style Nuts®, JBSS carries a large portfolio of items across many different channels. This means that it can be a challenge to make sure all their product content is easily monitored, up-to-date, and accessible while it is delivered to a wide variety of retail partners. Establishing consistency in quality, type, and number of images across the portfolio is critical.
Partnering with Syndigo, JBSS defined three key challenges it needed to address. First, JBSS needed content that is appealing, accurate to scale, and consistent, including product visuals and renderings. Second, they needed a way to store and organize the digital assets. And finally, a user-friendly means to syndicate the assets was important. This was the biggest issue – how get their high quality content to all recipient partners efficiently, including third parties such as Instacart, without added headcount.
Together, Syndigo and JBSS implemented a consistent way of organizing and managing digital assets through CXH, or Content Experience Hub, a single platform for product information management. From CXH, the team syndicates assets directly, without having to log in to multiple different partner portals. Since upgrading their content capabilities, JBSS has seen a 62% growth in eCommerce sales, aided by Syndigo-optimized product assets.
Listen to Senior Manager of Digital Demand, Michael Wellner, as he discusses some of the familiar challenges the company encountered, and how Syndigo helped JBSS create renders, store and manage them, and finally syndicate the cutting edge images to grow the business.