SmartLabel

Address consumer demand for product transparency

Syndigo’s Comprehensive SmartLabel Solution

Now, more than ever before, consumers demand accurate and instantly-accessible information for everyday products they use and consume.

75% are willing to pay more for a product containing ingredients they know and trust*

Go Beyond The Label With SmartLabel

SmartLabel is a transparency initiative led by the Consumer Brands Association (CBA) that is focused on providing consumers with digital access to deeper product information – beyond what is available on the package today, with an easy-to-use digital format in real-time.

It spans a wide range of food, beverage, supplement, household, pet care, personal care, and over-the-counter products.

FIND PRODUCTS ANYWHERE

SmartLabel enables shoppers to find accurate robust product data about products in-store or online. Brands that promote SmartLabel have 4X the amount of website visits than those who don’t.

MEET COMPLIANCE NEEDS

GMO and Bioengineering labeling laws are some examples of regulatory requirements for which SmartLabel is a cost-effective solution.

BOOST CONSUMER LOYALTY

Consumers demand exceptional digital product content on the path to purchase, and SmartLabel caters to this established, fast-growing purchasing behavior.

Syndigo as Your SmartLabel Partner

Consumer demand for transparency in the products they use and consume are fueling industry initiatives like SmartLabel, and Syndigo is your partner for compliance.

Syndigo’s SmartLabel solution allows brands to easily deliver on the SmartLabel promise by streamlining the process of compiling, managing, and auditing the nutrition, ingredient, and allergen information that consumers are interested in.

CREATE CONTENT

Create SmartLabel landing pages for client approval

EDIT CONTENT

Quickly alter data directly through CXH to meet consumer needs on demand

AUDIT CONTENT

Audit existing data against SmartLabel requirements

PUBLISH CONTENT

Pull product data from CXH into SmartLabel microsites and register SmartLabel pages with the CBA

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Ready to Get Started With Syndigo’s SmartLabel Solution?

By using our one-stop solution, comply with SmartLabel requirements and publish to your SmartLabel pages with either brand or Syndigo created content.

Get Started