Address consumer demand for product transparency
Now, more than ever before, consumers demand accurate and instantly-accessible information for everyday products they use and consume.
75% are willing to pay more for a product containing ingredients they know and trust*
SmartLabel is a transparency initiative led by the Consumer Brands Association (CBA) that is focused on providing consumers with digital access to deeper product information – beyond what is available on the package today, with an easy-to-use digital format in real-time.
It spans a wide range of food, beverage, supplement, household, pet care, personal care, and over-the-counter products.
SmartLabel enables shoppers to find accurate robust product data about products in-store or online. Brands that promote SmartLabel have 4X the amount of website visits than those who don’t.
GMO and Bioengineering labeling laws are some examples of regulatory requirements for which SmartLabel is a cost-effective solution.
Consumers demand exceptional digital product content on the path to purchase, and SmartLabel caters to this established, fast-growing purchasing behavior.
Consumer demand for transparency in the products they use and consume are fueling industry initiatives like SmartLabel, and Syndigo is your partner for compliance.
Syndigo’s SmartLabel solution allows brands to easily deliver on the SmartLabel promise by streamlining the process of compiling, managing, and auditing the nutrition, ingredient, and allergen information that consumers are interested in.
By using our one-stop solution, comply with SmartLabel requirements and publish to your SmartLabel pages with either brand or Syndigo created content.