How do you get a better BODi? A healthy lifestyle and a dash of Syndigo PIM  

Summary 

BODi provides a comprehensive approach toward health for people who want to transform their lives by providing a solution that combines fitness, nutrition, and support. 

Dealing with an end-of-life PIM solution 

BODi was worried that they were falling behind their own expectations regarding their digital transformation journey. BODi, the most comprehensive health and fitness platform in the market, was reliant on Product Information Management (PIM) as a cornerstone for all their commercial operations, everything from managing product information to the commercialization of new products. However, their legacy PIM system was in an end-of-life state. In addition, flat-file integrations with multiple failure points were a major source of risk originating in their current solution. It was clear that they needed an alternative that called for a broader approach to PIM and MDM. BODi’s unique offerings made it necessary to find a PIM that went beyond traditional PIM capabilities to one that could model both physical products and intangible (digital/service) products and solutions and more importantly, bundle them together. They needed a modern MDM that is capable of cutting across data silos and presenting a single source of truth. But most importantly they needed a single unified platform that meets all their data management and commercial enablement needs. 

With Syndigo’s future-ready solutions, BODi is preparing to maximize the potential of its product data and stand out in the space of personal fitness and health.

BODi is ready to optimize its MDM capabilities to make their operations more efficient with a view to increasing their bottom-line profits.

An alternative with more upside 

Enter Syndigo. 

As BODi was looking for alternatives to their problems, they considered Syndigo along with several other tier 1 players in the market. Syndigo stood out because of the value proposition they offered in combination with a rich feature set that addressed BODi’s broad and unique requirements mentioned above. Specifically, Syndigo seemed to have found the sweet spot between combining traditional MDM capabilities and modern PIM features resulting in the best of both worlds. Syndigo’s history and experience with delivering transformative capabilities through its PIM offering was the final piece of the puzzle. In particular, Syndigo’s extensive alliance network, exemplified by their partnership with Object Edge in delivering success, convinced BODi to engage with Syndigo. 

A change for a better BODi  

Armed with Syndigo’s technology and Object Edge’s expertise, BODi embarked on a transformative journey, driven by a vision of the future where BODi would thrive in the digital age. 

• Leveraging New Features: Syndigo’s out-of-the-box features and workflows became BODi’s tools of transformation, empowering them to replace their manual and offline data management and enrichment processes with online real-time processing, and lay the groundwork for a seamless transition. 
• Implementing Fault-Tolerant Integrations: With the benefits of Syndigo’s platform, BODi took on integrating downstream systems and minimizing latency and failure points to enhance operational efficiency and reliability. 
• Future-proof Solutions: BODi overhauled existing models and embraced digitalization while ensuring compatibility with legacy systems to prepare BODi for the challenges of tomorrow. 
• Easier Maintenance: Syndigo also helped BODi design onboarding and maintenance processes, laying the groundwork for supporting future needs in e-commerce and order management. 

Dreams of a brighter future  

Looking ahead, BODi is excited about centralizing their product data management on a SaaS platform giving them significant flexibility in their future plans. Syndigo’s MDM capabilities also established a single source of truth for all downstream systems, in particular, their e-commerce endeavors. Workflow controls established during implementation will go a long way to giving the users of the solution more control and reducing errors. The resulting jump in data quality is expected to boost the experience of shoppers and improve shopping conversion rates. In collaboration with Syndigo’s solution BODi is looking forward to a faster new product introduction (NPI) cycle.  

Furthermore, BODi is ready to optimize its MDM capabilities to make their operations more efficient with a view to increasing their bottom-line profits. This initiative will encompass streamlining workflows, enhancing collaboration between teams, and expediting product launches, ultimately driving increased agility and competitiveness in the market. By harnessing Syndigo’s ‘Reference’ data capabilities, BODi aims to provide fully indented BOM visualizations across all business functions, from Operations to Sales and Marketing. This comprehensive insight will enable informed decision-making and foster alignment throughout the organization. Additionally, the establishment of a data governance council will ensure ongoing refinement of data quality and enrichment processes, further enhancing the effectiveness and reliability of integrated systems across the enterprise. 

Syndigo PIM: A recipe for success 

The partnership with Syndigo is poised to bring in a new era of commercial success at BODi. With Syndigo’s future-ready solutions, BODi is preparing to maximize the potential of its product data and stand out in the space of personal fitness and health. Talk to us to learn more about how Syndigo can prepare you for a competitive future with its powerful solution.